3 Easy Steps To Increase Google Reviews For Chiropractic Clinics

3 Easy Steps To Increase Google Reviews For Chiropractic Clinics

Simple Steps Any Chiro Practice Can Implement To Increase Google Reviews

Increase Google Reviews

In today's digital age, online reviews have become a crucial factor in the success of businesses. This is especially true for healthcare providers, such as chiropractic clinics, as potential patients often turn to online reviews to make decisions about their healthcare options. Google reviews, in particular, hold a lot of weight as they are often the first thing that appears when someone searches for a business. Therefore, it is essential for chiropractic clinics to have a strong presence on Google reviews. In this article, we will discuss three easy ways to increase Google reviews for a chiropractic clinic.

1. Encourage and Remind Chiropractic Patients to Leave Reviews

The first and most crucial step in increasing Google reviews for a chiropractic clinic is to encourage and remind patients to leave reviews. Many patients may not think to leave a review unless prompted to do so. Therefore, it is essential to make it a part of your clinic's routine to ask patients to leave a review after their appointment.

One way to do this is by including a reminder in your post-appointment communication with patients. This could be in the form of an email or text message, thanking them for their visit and asking them to leave a review on Google. You can also include a link to your Google My Business page to make it easier for patients to leave a review.

Another effective way to encourage reviews is by having a physical reminder in your clinic. This could be a sign at the reception desk or in the waiting room, reminding patients to leave a review. You can also have business cards or flyers with a QR code that leads directly to your Google My Business page, making it easy for patients to leave a review.

It is important to note that while encouraging reviews is essential, it is equally important to not be pushy or offer incentives for reviews. This can be seen as unethical and may result in negative consequences for your clinic's online reputation.

2. Provide Exceptional Patient Experience

The best way to get positive reviews is by providing exceptional patient experience. When patients have a positive experience at your chiropractic clinic, they are more likely to leave a positive review. This not only helps increase your Google reviews but also improves your clinic's reputation and attracts new patients.

To provide an exceptional patient experience, it is crucial to focus on the little details. This could include having a clean and welcoming waiting room, friendly and helpful staff, and a comfortable treatment room. It is also important to ensure that patients are seen on time and that their appointments are not rushed. Taking the time to listen to their concerns and addressing them can go a long way in making patients feel valued and satisfied with their experience.

In addition, it is essential to communicate effectively with patients. This includes explaining the treatment process, addressing any questions or concerns, and following up with patients after their appointment. This level of communication and care can leave a lasting impression on patients and increase the likelihood of them leaving a positive review.

3. Utilize Social Media and Online Platforms For Reviews

In today's digital age, social media and online platforms play a significant role in increasing a business's online presence and reputation. Therefore, it is important for chiropractic clinics to utilize these platforms to increase their Google reviews.

One way to do this is by actively engaging with patients on social media. This could include sharing informative and engaging content related to chiropractic care, responding to patient reviews and comments, and encouraging patients to leave reviews on Google. You can also use social media to showcase patient testimonials and reviews, which can help attract new patients and increase your clinic's credibility.

Another effective way to utilize online platforms is by listing your clinic on online directories and review sites. This includes platforms such as Yelp, Healthgrades, and RateMDs. These sites often have a high domain authority, which means that they rank high on search engines. Therefore, having a presence on these sites can help increase your clinic's visibility and attract more reviews.

It is important to regularly monitor and respond to reviews on these platforms, as they can also impact your clinic's online reputation. Responding to both positive and negative reviews shows that you value patient feedback and are committed to providing the best possible experience.

Increasing Google reviews for a chiropractic clinic requires a proactive approach, for more information on implementing some of these procedures contact us today. By encouraging and reminding patients to leave reviews, providing exceptional patient experience, and utilizing social media and online platforms, you can increase your clinic's online presence and attract more positive reviews. Remember to always prioritize patient satisfaction and provide high-quality care, as this is the foundation for a successful and reputable chiropractic clinic.

How Chiropractors Use Marketing To Get More Patients

How Chiropractors Use Marketing To Get More Patients

How To Get More Chiropractic Patients With Digital Marketing

Chiropractic Marketing
In today's digital age, having a strong online presence is crucial for any business, including chiropractic practices. With the majority of people turning to the internet to search for healthcare providers, it is essential for chiropractors to utilize digital marketing strategies to attract and retain patients. In this blog post, we will discuss how chiropractors can use digital marketing to get more patients and grow their practice.

1. Create a Professional Chiropractic Website

The first step in any digital marketing strategy is to have a professional and user-friendly website. Your website is often the first point of contact for potential patients, and it is essential to make a good first impression. Your website should be easy to navigate, visually appealing, and provide all the necessary information about your practice, such as services offered, location, and contact information. It is also crucial to optimize your website for search engines by using relevant keywords and regularly updating your content. This will help your website rank higher in search engine results, making it easier for potential patients to find you online.

2. Utilize Social Media Social

Social media has become a powerful tool for businesses to connect with their target audience. As a chiropractor, you can use social media platforms like Facebook, Instagram, and Twitter to reach out to potential patients and engage with your current ones. You can share informative and educational content about chiropractic care, promote any special offers or events, and showcase patient testimonials on your social media pages. This will not only help you attract new patients but also build trust and credibility with your current ones.

3. Invest in Search Engine Optimization (SEO)More patients from marketing

SEO is the process of optimizing your website to rank higher in search engine results. When a potential patient searches for a chiropractor in their area, you want your website to appear on the first page of search results. This is where SEO comes in. By using relevant keywords, optimizing your website's loading speed, and building backlinks, you can improve your website's SEO and increase your chances of appearing higher in search engine results. This will make it easier for potential patients to find you online and increase your website traffic.

4. Use Google My Business

Google My Business is a free tool that allows businesses to manage their online presence across Google, including Google Search and Google Maps. By creating a Google My Business listing for your chiropractic practice, you can provide essential information such as your address, phone number, and business hours, making it easier for potential patients to find and contact you. You can also use Google My Business to showcase your patient reviews and ratings, which can help build trust and credibility with potential patients.

5. Implement Email Marketing

Email marketing is an effective way to stay connected with your current patients and reach out to potential ones. By collecting email addresses from your patients, you can send them regular newsletters, promotions, and updates about your practice. You can also use email marketing to target specific groups of people, such as those who have not visited your practice in a while or those who have shown interest in a particular service. This personalized approach can help you retain current patients and attract new ones.

6. Offer Online Booking

In today's fast-paced world, people appreciate convenience and efficiency. By offering online booking options, you can make it easier for potential patients to schedule appointments with your practice. This can also help reduce the number of missed appointments and improve patient satisfaction.

7. Partner with Influencers

Influencer marketing has become a popular strategy for businesses to reach a wider audience. As a chiropractor, you can partner with health and wellness influencers to promote your practice and services. This can help you reach a new audience and build trust and credibility with potential patients.

8. Use Video Marketing

Video marketing is a powerful tool for businesses to engage with their audience and showcase their services. As a chiropractor, you can create informative and educational videos about chiropractic care, patient testimonials, and behind-the-scenes footage of your practice. These videos can be shared on your website and social media pages to attract potential patients and build trust with current ones.

9. Offer Online Consultations

With the rise of telemedicine, offering online consultations can be a great way to attract new patients. This can be especially beneficial for those who are unable to visit your practice in person or live in a different location. By offering online consultations, you can expand your reach and attract patients who may not have considered chiropractic care before.

10. Monitor and Analyze Your Results

Lastly, it is crucial to monitor and analyze the results of your digital marketing efforts. This will help you understand which strategies are working and which ones need improvement. By tracking your website traffic, social media engagement, and conversion rates, you can make informed decisions and adjust your marketing strategies accordingly.
In conclusion, digital marketing has become an essential tool for chiropractors to attract and retain patients. By creating a professional website, utilizing social media, investing in SEO, and implementing other digital marketing strategies, chiropractors can reach a wider audience and grow their practice. It is essential to stay up-to-date with the latest digital marketing trends and continuously analyze and improve your strategies to stay ahead of the competition.  If you would like more information on creating a digital marketing program for your chiropractic clinic, Contact Us Today.

7 Ways to Increase the Effectiveness of Your Email Marketing

7 Ways to Increase the Effectiveness of Your Email Marketing

Email marketing has come back in full force, and brands that know their way around best practices can reap huge returns.

According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! This ROI beat out other marketing channels by over four times, including social media, paid search, and direct mail.

One study from 2015 even found that email marketing could generate as much as $38 for every $1 spent, which equals a mind-blowing 3,800% percent ROI.

For anyone trying to squeeze more out of their email marketing or turn around their lackluster campaign success, here are 7 pointers for increasing the effectiveness of your email efforts.

Talk to people about topics, products and ideas they are interested in. According to an infographic by Mailigen, using segmented, relevant messaging more than doubles your open rate while driving 18x more revenue for your campaigns.

Segment Your List (Or Risk Being Irrelevant)

Talk to people about topics, products and ideas they are interested in. According to an infographic by Mailigen, using segmented, relevant messaging more than doubles your open rate while driving 18x more revenue for your campaigns.

This approach makes a lot of sense if you have ever been to a party where someone is droning on and on about something you just don’t care to hear about or have any interest in. “Have you seen how expensive jogging strollers are these days?” they ask, not bothering to remember you don’t have kids and haven’t jogged since high school.

While the person talking may feel like they aren’t being terribly rude, to the recipient it can feel a bit more personal. “I don’t care what you are actually interested in” the person communicates. “Everyone is equally interested in what I have to say.”

Not having email segments is the same thing. Ensure your list is segmented by buyer persona so that every message is as relevant as possible.

For people who self-subscribe, you can even give them a chance to customize the content they receive by interest, product category and other choices from a pick-list. Just don’t count on them to do all the work of segmenting for you!

Using an email automation system like Constant Contact or Mailchimp is critical to keeping these segments organized, but you can also potentially do-it-yourself by just separating your mailing lists into separate content buckets. Once you have segments established, take a moment to strategize the difference between each segment based on consumer traits, progress through sales pipeline and other situations. Then, outline the type of content that would be most relevant to each segment as well as what would be least relevant and should not be sent.

Taking a moment to get to know your audience can dramatically increase your open rates while lowering the amount of frustrated subscribers.

When we hear our names — even if we know it’s someone else with the same name being called — we tend to take notice. Chances are good that your parents were pros at this technique. When they said your name before a sentence, you knew they meant business!

We have the same reaction when we see our names in an email. Personalization with a name and other details increases open rates by 26 percent, and it can even help drive brand affinity.
Note that personalization involves more than just adding a first name to an email. The entire message should be framed as if the recipient is having a 1:1 conversation with the sender. LinkedIn has become a pro at this tactic. They use personalization in a way that makes you sit up and listen.

The above message not only includes a name but signals that an exciting activity has happened. It says people are looking at your profile. Think of ways to mirror this effect so people get excited or intrigued just from looking at a subject line.

Segmenting your user base by the products they have bought (or expressed interest in) is another way to connect more deeply right from the subject line. “New Jeep Anniversary Fog Lights” can be a way for a Jeep Wrangler owner to have immediate interest, for instance.

Data shows that this type of personalization is table stakes for marketers with successful email programs. “88 percent of those that exceeded revenue expectations have personalization measurement systems in place,” says Inc.

Test Subject Lines Rigorously

A lot of marketers mess up promotional emails right from the moment they begin creating the subject line. You should scrutinize your subject line, get in-house feedback from a fresh set of eyes, and A/B test different subject lines before rolling out massive campaigns.

The first step is to make sure you are using some sort of subject line preview tool, like this one. Seeing your subject line visually helps you better-imagine how a recipient would react to it in their inbox.

Take special note of how the email looks on mobile devices since over half of email opens come via mobile. People tend to filter out what emails to read by the subject line alone. 69 percent of email recipients will report a message as spam based solely on the subject line.

Worst words to use worst words:
2. $$$
3. Earn
4. Guaranteed
5. Whitepaper, journal, report

Some of the best words include:
1. [Recipient Name]
2. You/Your
3. Thank you
4. Account
5. Monthly
6. Subject 1 | Subject 2 | Subject 3 (e.g. “Bid Bonds | Liability Insurance | Worker’s Comp”)

Note that not every “common marketing knowledge” pointer like this list may work for you and your audience. Always test to be sure!

Promise to Not Waste Their Time by Always Signaling Value

Thinking like a recipient means coming up with ways to offer something they might actually want. For sales and promotional offers, think of the hottest product they might want or the best offer possible. Don’t just tell them there’s a “sale”; tell them what that means.

Humble Bundle, which offers discount video game bundles, leads with its most popular game in the package.

When offering something non-material, like information, explain clearly how the contents of the email benefit the user. It could be something deep/important like “Want More 5 Star Reviews☆☆☆☆☆?” or even the promise that “You’ll Laugh Way Too Hard at These Marketing Puns”.
Many email marketers find great results by telling their audience how they can get more out of the products or services they already use.
The New York Times has gotten this down to an art. Since there is a million different pieces of content on their site other than what you see on the homepage, they take it upon themselves to inform subscribers about how they can learn and do more on NYTimes.com.

Tell People What to Do with a Single Call to Action

This one is simple: every email should have a call to action (CTA).

Your CTA can be nearly anything, including:
● Go buy this product
● Take advantage of a limited-time offer
● Try our tips
● Go learn/read more at this page
● Attend our event
● Upgrade your current service package
● Book a free consultation

Ensure that your CTA is crystal clear and compelling. Every recipient should know exactly what you want them to do and how to do it.

Providing a landing page after clicks to direct them more linearly to an offer can help simplify the process further. That way, your real CTA is just “Click Here,” and then you can drive more complex conversions from the landing page.
Avoid conflicting CTAs or multiple messages. No matter what you say, your ultimate conclusion leads the audience down ONE possible path. This practice will help your clickthroughs thrive.

Stick to Best Practices to Drive Success in Email Marketing

Mastering email marketing takes a lot of experimentation, practice, trial-and-error and attention to detail, but by following the best practices mentioned above, you can be well on your way towards greater success.

Just to recap your keys to success:
1. Use segmentation to maximize relevance
2. Personalize emails to get attention
3. Test subject lines, mind your length and think like a recipient
4. Promise true value to the recipient through your word choice and messaging
5. Use emotional images in your layout
6. Direct people to act with a single strong CTA
7. Use analytics data to optimize your approach over time

Pay attention to what your data tells you, and keep up with the latest email marketing trends and advice on our blog to learn best practices that make you an email genius over time!

Expert Analysis of Google’s Pigeon Update on Local SEO for Businesses

Expert Analysis of Google’s Pigeon Update on Local SEO for Businesses

What Is The Pigeon Update?

Pigeon Update

Somewhere around the last week of July, Google rolled out a brand new search algorithm update that rocked the world for local SEO and local business marketing.

According to Google, this new search engine update was designed to “improve” the search results for local businesses by leveraging hundreds of ranking signals as well as it’s own internal search features like spelling correction, synonyms, and the Google Knowledge Graph.

What Are The Experts Saying About The Pigeon Update?

Many of the top SEO experts across the industry have weighed in to share their research and findings from the impact on their clients.

Search Engine Land made the following analysis:

“It looks like Yelp and other local directory-style sites are benefiting with higher visibility after the Pigeon update, at least in some verticals. And that seems logical since, as Google said, this update ties local results more closely to standard web ranking signals. That should benefit big directory sites like Yelp and TripAdvisor — sites that have stronger SEO signals than small, individual restaurants and hotels are likely to have.”

Moz’s David Mihm (Director of Local Search Strategy) had the following comments:

“Directories with strong brands (like Yelp, as Matt McGee already pointed out) often show up multiple times for the same search, especially on recovery searches for specific small businesses – many of which occur when the searcher clicks a Carousel result.  But they’re even prevalent on far less-specific discovery searches, and on searches performed on mobile devices (in my own limited testing).”
“A number of folks have commented in places like Max Minzer’s Local Search community, and Casey Meraz highlighted it as well, that there seem to be many more two and three-packs than there were before, which takes even more real estate away from small businesses and increases the relative opportunity for directories.”
“I’m at a bit of a loss as to any economic benefit this boost to directories (with easier-to-reach, larger Adwords budgets) might provide Google, but I’m looking forward to hearing what other commenters have to say.”

It’s important to note the consistent message across all of the SEO industry’s top experts – local directories with recognizable brands such as Yelp, YellowPages.com, Kudzu, etc. are now getting even higher and stronger positioning across local searches. This has the direct effect of pushing the local business listings farther down the results pages and onto the 2nd page in many cases.
Another SEO expert, Greg Gifford (Director of Search and Social at Autorevo) made the following analysis:

Local Seo

“In the past, “used cars CITY” always brought up a map pack. We’ve seen a few isolated cities where the map pack has disappeared for that query… Before Pigeon, those would have all resulted in seven-packs.”

Nicole Hess, Senior SEO Strategist at Delphic Digital made the following observations:

“There were a few locations that are not appearing in the local pack of results, though at some previous point did appear there. The average drop in traffic for a location that is no longer in the local pack is 16% less traffic month over month (and this is in a good season where overall organic traffic is increasing)… Being out of the local pack correlates with a loss of organic traffic for a few locations. A loss of organic traffic is also occurring where listings are competing against paid ads that have star ratings.

Here again, we note the drop in rankings for individual local businesses. Many local businesses have fallen out of the “7 Pack” listings, resulting in a drop of approximately 16% of organic traffic for some businesses. We also see that businesses are continuing to lose traffic to some of the paid ads (PPC) that have star ratings. So it’s becoming increasingly important that we continue to increase the star ratings for our clients to remain competitive in local SEO searches.

Another SEO expert, Andrew Shotland, a Local Search Engine Optimization Consultant at LocalSEOGuide.com commented:

“We are really interested in how this update moved Google more in the direction of hyperlocal search. Something that has been flying under the radar on this update is the neighborhood specific location settings that previously seemed to be just a test are now live everywhere as far as I can tell.
“I am also seeing a number of the local directory type sites I work with have almost all seen five to ten percent increases in organic traffic since the update. This lines up with the contraction and elimination of many of the local pack results that others are reporting. Directories would be one of the benefactors of this.”

Seo Local Directory

One of the early observations concerning the Pigeon update is that many of the “7 Pack” (map) listings for local businesses have completely disappeared for as much as 50% – 60% of the searches for local businesses – leaving just the “regular” 10 listings per search results page. Andrew’s comments here suggest that because so many of the 7 Packs have disappeared the major directory companies’ listings are now showing up more often in the top 10 results – pushing the local businesses farther down the results.
Mike Blumenthal of Blumenthals.com observed the following:

“The update does appear to have reduced duplication between the organic and local results. After the October 2013 update that ended blended results, a number of sites were seeing both organic and local pack results. Those seem to have been reduced to one or the other… The directories, at least anecdotally, appear to have benefited from the change.”

Mike’s comments continue to support the other SEO experts’ observations that the major local directories (Yelp, YP.com, kudzu, etc.) have benefitted from this Pigeon update with higher rankings – resulting in pushing local business listings farther down. But he also makes another interesting observation that where a local business might have had a listing in the 7 Pack (maps) section and also in the other listings outside of the 7 Pack, many of those businesses have lost one or the other listing, resulting in only one listing on the first page where they formerly had 2.

Mary Bowling, Co-founder at Ignitor Digital had this to say about the Pigeon update:

“Google has made several moves lately for the purpose of better aligning desktop and mobile results. Google’s interpretation of the searcher’s location may now be playing more into which results they see on their desktop, just the way it has been playing into which results they see on smartphones.
“Some of the things people are reporting are a reduction in the number of local packs seen in the SERPs and a widespread reduction from 7 results in the local packs to 3 results. This may also be an attempt to better mirror on the desktop what mobile searchers see.”

This is another interesting observation that both Andrew (above) and Mary are observing, specifically that Google is now more consistently observing the location of the person doing the search on a desktop and providing results specific to that location.

“This suggests that the part of the search results page composition algorithm that handles determining when to serve local pack results has undergone a revision rather than elimination for many of these effected terms. The dial has been turned back some, if you will, and other qualifying elements have been introduced in how it functions.
“Specificity of the query is an additional element. When Google first began displaying the local pack, they inferred locality intent associated with queries like “house rentals” or “pizza”, etc. For whatever reason, the assumption of local intent has now been dialed back in a number of cases, most likely based upon some sort of usability testing, or out of desire to further reduce “clutter” in search results.
“Overall, the news that this update bumps up web search ranking signals more so than some of the local factors doesn’t necessarily pose a huge fear factor for local businesses. On the other hand, local companies that were enjoying good local pack rankings, despite having an SEO-weak website presence, will now have to step up their game in order to recover.
“Finally, some directory sites appear to have benefited. To me, the recent shift has heavily benefitted Yelp (I think they likely need to Shut-The-Front-Door on whining about Google mistreatment). Yellowpages.com also appears quite prominently in my sampling, as well as some vertical directories.
“Some of the more marginal, less-popular online yellow pages and business directories are not all that visible or prominent these days. In some business category and market combinations, the organic search results are more populated by these directory sites than by the websites of local businesses – which will necessitate a bit of a shift in local companies’ online strategies.
“If these ranking changes for local-intent queries were intentional upon Google’s part, it seems clear that they feel that there are many cases where searchers desire to perform comparative research to decide upon businesses prior to selecting listings. Businesses will have to adjust their strategic approaches accordingly.”

What Does Pigeon Mean For Local SEO For Businesses?

Local Marketing Eperts

So the messages from the SEO experts seems rather clear…

  • The major online directories like Yelp and YellowPages.com are seeing higher rankings and more frequent rankings – pushing the local business websites farther down the search results.
  • Many searches for local businesses that used to show 7 Pack (map) listings no longer show those 7 Packs at all.
  • In many searches, the 7 Pack of local listings has been reduced to a 3 Pack instead.
  • Google seems to be placing more emphasis on using the exact location of the person doing the search by delivering results that are “hyper-local” – very specific to the immediate geographic area.
  • Star ratings that are shown on the search results definitely have an impact on the number of clicks that a listing will get.

So for those of us who do Local SEO, Local Marketing and Reputation Marketing, this update sends a clear signal that it is increasingly important to have our clients local citations and local directory listings complete, accurate and optimized to give them the best chance of showing up in those directories that are now gaining higher prominence in the search results.
We have also noted that star ratings continue to have an impact on the organic traffic for four clients’ websites. So we must continue to work hard to get those online reviews posted to the major review sites (especially Google+). In this regard, our industry leading Reputation Marketing packages should give our clients a considerable advantage over their competition.
Finally, as fewer 7 Pack listings show up in the search results, it becomes even more important to implement effective local SEO strategies that get our clients ranked higher in the results, to compete with the increased rankings of the local directories.
On that note, I would like to share a little of our own anecdotal evidence that when done effectively, a good SEO program can still beat out the major online directory sites in the search results. At Grow Smart Marketing we have a good number of clients that are still ranking at the top of their local search results and consistently beating Yelp, YellowPages, and the others even after the Pigeon update.

If you’d like to speak with one of our Grow Smart Marketing consultants about implementing an effective local marketing program for your business please contact us today for a free, no-hassle step-by-step strategy session.