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Why No One Clicks on Your Social Media Content — 6 Tips for Improving Engagement
For a small medical practice, gaining steam on social media is undeniably an uphill battle. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. This situation puts you in a catch-22: you...
8 Secrets of Social Media Marketing That Everyone Misses
Social media marketing sounds simple enough to many newbie business owners, but they need to recognize the difference between personal social media use and professional use. Think about it like this: if you make a good pot of coffee to serve your family, then that’s...
7 Ways to Increase the Effectiveness of Your Email Marketing
Email marketing has come back in full force, and brands that know their way around best practices can reap huge returns. According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! This ROI beat out other...
Excellent Medical Website Development Makes Your Site a Joy for Patients
Patients Enjoy Visiting Well Developed Websites These Attributes Anchor Good Website Development and Constitute a Great SiteIn a world where 81 percent of people conduct online research before making a purchase, medical practitioners cannot thrive without a website....
Five Simple Tips that Every Entrepreneur Must Know to Build a Website
Five Simple Tips to Build a Website and Upgrade Your Small BusinessBeing a successful entrepreneur is not an easy task. You need to find ways to stand out from your competitors and attract more customers. A cost-effective way of promoting your products and services to...
Pros and Cons of Offering Customer Support via Social Media
Today, customers expect service from multiple locations in multiple ways. Providing customer service via social media really is no longer a choice. If you have social media accounts for your business, you have no choice but to also answer questions, deal with issues,...
Hard Work Does Not Always Equal Results
You’ve likely heard the myth that if you work hard, you’ll get great results. You’ve been told all your life that if you’re not measuring up, you’re just not working hard enough. It can be quite demoralizing when you think about it – especially if you are working...
The Reasons You Need Strong Passwords and How to Create Them
Hackers cause a lot of problems online, and making it harder for you to remember your password is one result of them. The main reason you need strong passwords is due to hackers. They use software to figure out your password, and then they use the information they get...
Expert Analysis of Google’s Pigeon Update on Local SEO for Businesses
What Is The Pigeon Update?Somewhere around the last week of July, Google rolled out a brand new search algorithm update that rocked the world for local SEO and local business marketing. According to Google, this new search engine update was designed to “improve” the...
