Excellent Medical Website Development Makes Your Site a Joy for Patients

Patients Enjoy Visiting Well Developed Websites
These Attributes Anchor Good Website Development and Constitute a Great Site

In a world where 81 percent of people conduct online research before making a purchase, medical practitioners cannot thrive without a website. These days, it serves as your online office front, where people can take a peek at your available treatments before deciding if they want to purchase anything—the digital version of window shopping.

Medical Website DevelopmentYour website, however, does nothing without an ability to attract more leads, a following, and, ultimately, conversions. A website that’s too clunky, too slow to load, and too deficient of data can drive even the most ardent prospect off of your site and onto your competitor’s site. What, then, are the hallmarks of a well-designed medical practice’s website?

Good Site Structure Is Important For A Medical Clinic’s Website

A good website is like a book: Each section must be logically clustered so that visitors find it easy to navigate. Subsequently, one must exercise uncompromising prioritization. Which sections should patients see on the home page and which ones can be placed under the sub-sections? Put yourself in the shoes of your patients and think about how they will look at your website and what It is they want to see first.

Provide Information For Patients On Your Website

The fact that people landed on your website already means you’ve piqued their interest. Hence, provide all the information needed in a captivating manner to convince them to visit you instead of others. If you’re a regenerative stem cell provider, for instance, make sure all of all of the symptoms you treat and include their complete details. This should include everything, from specific joints, symptoms people suffer from, and how your clinic can help. Dentist, meanwhile, need to provide their operating hours as well as Google map links for patients to locate for office.

Make It Easy To Give Contact Information On Web pages

If potential patients like what they see on your website, their next step usually entails contacting you to learn more about what you offer and perhaps book a consult.

However, they can’t-do this if your contact details aren’t in plain sight. As much as possible, create a dedicated “Contact Us” page for ease of access. Additionally, include your address and contact details in the header or footer of each page so that they’re always there when people need it.

Websites Must Be Mobile Compatible

Gone are the days when web browsing meant sitting in front of a computer. Now, the vast knowledge of the internet is accessible from the cradle of your hand—your smartphone. Therefore, your website needs to be viewable and usable on the smaller screens of so-called smart devices. Essentially, your site must be mobile responsive; it must automatically resize itself to fit the screen on which it’s being displayed.

Indeed, to thrive in the digital age, your business needs to present a well-executed website. As an entrepreneur, however, your skills lie in building a satisfied customer base and not necessarily websites. The good news is that you can outsource your medical website development to digital agencies who possess expertise in this matter. With their help, you can get a wonderful website up and running in a timely manner.

Five Simple Tips that Every Entrepreneur Must Know to Build a Website

blog, Medical Clinic Website

Five Simple Tips to Build a Website and Upgrade Your Small BusinessBeing a successful entrepreneur is not an easy task. You need to find ways to stand out from your competitors and attract more customers. A cost-effective way of promoting your products and services to a wider range of audiences is by maintaining your own website.

According to latest survey, 76% of US retail marketers believe that digital marketing gives better return on investment than traditional forms of advertising. This is mostly because an average American will likely search for a product or service online rather than look through TV or print ads. Furthermore, studies show that more than half of Americans searching online through their mobile devices favor local results, with 61% of mobile searches resulting in an actual purchase.

Thus, it is only smart for small businesses to create an online presence to boost their sales, and what better way to do this than to create your very own website. To build a website, you should consider the following tips so that you can fully maximize its benefits.

Set Your Online Goals

Before everything else, you need to establish a clear and measurable goal that your website has to achieve for your business. This is important as your web layout and design will depend on it. If you are planning to use the website to entice customers to visit your actual store, then it must reflect on the web design and content. The same goes if you are planning to use it for online sales. The goal must be measurable so that you can gauge the website’s effectiveness.

Hire a Digital Marketing Expert

Not everyone is proficient in making the internet work for them unless they are professionals with vast experience handling HTML, creating web designs, and a thorough understanding of the differences between web platforms. If not, then it is best to leave everything to an expert. Remember, a website is supposed to showcase your brand. It won’t do you good if your company website looks amateurish. Most internet users leave websites that are too plain or are too difficult to navigate.

Be User-Friendly

With almost two trillion searches per year, it is understandable that Google awards greater search rankings on websites that actually enhance user experience. For example, since most internet users in the US conduct online searches through their mobile devices, websites that are mobile-friendly rank higher than those that are not.

It would also be better if you can put the focus on things that matter to your target audience. If your target audience are those looking for a locksmith, then you should consider putting emphasis on the locksmithing services you are offering rather than give them numerous write-ups on various reasons why they need to hire you.

Understand How Search Optimization Works

Just because you have a website does not mean that everything will be smooth-sailing from there on. Your direct competitors most likely have their own websites too, which is why it is necessary to understand how search optimization works. When done right, search optimization can knock out your competition put you on top of the first page of the search query. By using the right keywords or phrases, coupled with local search and voice optimization, your website can blow your competitors away.

Don’t Forget to Put a Call-to-Action Button

So your target audience visited your website, what now? Call-to-action buttons help your customer decide on what he wants to do next, which it will try to prod towards trying your product or service. A call-to-action button is also useful when you’re offering sales discounts and other promos.

Your business’s success lies on how good your website is. It will also help if you can also visit your competitor’s website and take note of the design elements that work for them. From there, you can try to incorporate those elements on your own website and make it better.

Sources:
Search Engine Statistics 2017, SmartInsights.com
3 Design Tips for Building a Website for a Small Business, HuffingtonPost.com

Pros and Cons of Offering Customer Support via Social Media

blog, Social Media

Today, customers expect service from multiple locations in multiple ways. Providing customer service via social media really is no longer a choice. If you have social media accounts for your business, you have no choice but to also answer questions, deal with issues, and do “customer service” communication on the platforms where you exist. Otherwise your customers will get frustrated with you for not answering their questions.

There are both advantages and disadvantages with offering customer support via social media, of course, and these are detailed below.

Pros

There are a number of positives about performing customer service on your social media accounts that you should know about. These pros really do overcome the negatives.

Your Business Will Grow

Today consumers want to talk to you on social media because that’s where they are. They use social media more than the telephone to deal with everything. When you are good at answering and responding on social media, it will make your business grow. As consumers see – in a very public way – how you deal with issues, they’ll be that much more likely to want to purchase from you.

Your Brand Will Expand

One of the reasons you even start a social media channel is to get brand recognition. The better you are at updating and sharing with your audience, the more you can expand your brand. Dealing with customer service on social media causes content to be produced that offers even more information for the consumer before they choose to be part of your client roster.

Social Media Is Inexpensive

This is the very best thing about using social media. In most cases it’s basically free to start, other than perhaps some social media monitoring tools that you might want to use like Buffer or Hootsuite. In any case, the cost is very low compared to traditional customer service means such as a call center.

Cons

Of course, nothing is perfect. There are pros and cons for everything you do for your business. Thankfully all of these cons can be controlled by having a process and a system for ensuring that you are able to answer questions in a way that doesn’t look bad for your brand.

Your Actions Live Forever

Online, as you know, your actions really do last forever. Even if you delete something, there are ways to find it. People also take screen shots and use them against people. So, create a system, have standardized responses, and rules of the road for any person dealing with the public.

You May Miss Some Issues

Social media is not very linear. It can be very hard to be sure every last question was answered and every situation was dealt with. Again, if you create systems and standards, you will be a lot better off and be less likely to miss as many issues.

Too Many Channels May Cause Confusion

When you have many social media accounts, someone may ask the same question in multiple places – which can make you feel as if you’re always answering the same questions. You’ll have to work out a process to deal with this and keep track. But, it is something you can control as long as the process is in place.

As you see, with these pros and cons, you can clearly count on the fact that you will need to do some customer service on social media if you have social media accounts. Therefore, you need to set up some sort of process and system to make it work for your business.

Hard Work Does Not Always Equal Results

blog, Personal Development, Sales

You’ve likely heard the myth that if you work hard, you’ll get great results. You’ve been told all your life that if you’re not measuring up, you’re just not working hard enough. It can be quite demoralizing when you think about it – especially if you are working super-hard and still not getting the results you want.

Find Your Passion

The truth is, if you’re working hard at something you’re not passionate about and don’t care about, it will feel like you’re working even harder than you are. If you find something you love, something that wakes you up each day full of excitement, then you’ll find that work doesn’t feel so hard.

Ignore Naysayers

There are always going to be people who think that you’re nuts for getting off their treadmill. They’re not going to understand why you’re doing what you’re doing. They’re still buying the myth that hard work alone pays off. Just put your nose to the grindstone and put your head down and follow your own path.

Accept Today for What It Is

You can’t change things suddenly if you don’t have a lot of money, so you might have to keep working the job that you hate while you work passionately for the things you love until you’re earning a living from the new thing. It’s okay; just practice acceptance for what is.

Work Smarter Not Harder

There are things that you do each day that make a big impact, and things that don’t. Even if you’re still in a job, you don’t have to keep doing things that no one notices and don’t matter in the scheme of things. Do what matters. Let the rest fall where it may.

Keep Your Ethics

As you grow, it’s important to stay within your own moral compass. You can still get ahead even if you aren’t willing to compromise. Sometimes the fame or money just isn’t worth it, no matter how hard you’ve worked on what you’ve wanted.

Make Important Connections

One of the most important ways you can succeed in life is by making solid connections with others. Whether they’re family relationships or business connections, making good ones and keeping them will help you immensely.

Remember the 80/20 Rule

This is also called the Pareto principle, and it states that 20 percent of your actions cause 80 percent of the results. When you identify the actions that are getting you more results, you need to double down on those.

The truth is, working smarter not harder is the best way to approach anything. Remember the 80/20 rule too. When you can identify the actions that get more bang for your buck, you’ll be more successful than you ever thought possible.

The Reasons You Need Strong Passwords and How to Create Them

blog

Hackers cause a lot of problems online, and making it harder for you to remember your password is one result of them. The main reason you need strong passwords is due to hackers. They use software to figure out your password, and then they use the information they get to break into your account to steal your information and even your identity. It’s just not worth it. If you want to prevent that from happening, here are some tips to help you create strong passwords that you can remember.

Don’t Ignore Any Account – One problem with some accounts is that you may sign in once, create a password and never go back. This is not good for security. If you do sign up for something and create a password, it’s important to note it someplace safe so that you can go back and cancel the account or change your password every three or four months.
Create Unique Passwords – Each password you create should be different. Don’t use the same one for every social media account or every bank account. This is asking for problems. Once they figure out one, they’ll end up with access to all.
Set Up 2-Step Verification – When any account offers it, set up 2-step verification. This can sometimes be a pain, but it’s a good way to prevent hackers from getting into your information even if they somehow get the password. This is because this system notes location and devices and can prevent and alert you to hackers.
Use Numbers and Letters – Not only should you use letters and numbers for your passwords, but also symbols when permitted. This will make it harder for any system to guess, as it gives that many more combinations of choices.
Don’t Use Patterns – Any patterns are bad when it comes to passwords, because that’s the first thing a hacker or a bot will try when they are trying to guess your password. They’ll use common patters to hack into your systems.
Get Rid of Biographical Data – Birthdays, anniversaries, and other important dates and locations are always a bad choice when it comes to passwords. Sure, you can remember them easier, but hackers and bots can guess them easier too.
The Longer the Better – Longer passwords are always better due to the larger number of combinations a bot or hacker has to use to figure out your password.
Consider a Password Manager – There are password managers that can help you keep track, and some people recommend them. Yes, there have been breaches of these systems too, but they know they’ll be under great threat from hackers so they work all the time on increasing security.
Try a Password Convention – The best way to remember your passwords is to use a particular password convention that you make up for all your passwords. For example, let’s say you need to create a password for your Walmart account and one for your Google email. Start with certain letters and numbers that have no relationship, then add letters based on where you’re signing in.
Write Them Down – Having a hard copy of your passwords will not only be useful for you, but also for your relatives if something should happen to you. Keep them locked in your file cabinet or safe, and change them every three or four months.

The sad fact is that you can’t prevent all data breeches. Your information is only as safe as the companies you sign up for. Even if you have the best password, if they don’t have good security hackers may still get your information. Set up security on your credit report, banks, and other important information so that you’ll always be alerted to any threats.

Tips for Creating Strong Passwords

Passwords are a problem, not just for website users but also for website owners. You have to trust that your users will create strong passwords and not share them with others, and you have to ensure that the security you create is safe too. The best thing to do is teach everyone to create strong passwords from the start.

1. Write Them Down – First, whenever you create a password you should write it down and store it someplace secure. Keeping a password notebook that you put in your locked file cabinet is a good way to go. You’re going to keep it like a diary so that any person who accesses it can flip to the back page and find your most recent changes. Don’t tell the world that you have this notebook; put it in your will for your family or business partner.
2. Create a Password Standard – You can create a password standard for yourself that makes it hard for people to guess but easier for you to remember. It should be random but make sense to you only. Use this standard for every password you create.
3. Use Two-Step Verification – On websites that have it, always choose two-step verification because this is your biggest deterrent to would-be hackers. It’s kind of like how robbers don’t like to go into a locked car or house. Keep your passwords locked up and your accounts hard to get into, and they’ll leave you alone.
4. Close Out Unused Accounts – If you have online bank accounts, social media accounts, shopping accounts and any accounts that you never use that have passwords, consider canceling them. If you’re not using them, a hacker might decide to and you may not even notice.
5. Use Letters, Numbers and Symbols – The more random letters, numbers and symbols you can use, the better for security. Some systems don’t let you, but use everything you’re allowed to make the password the most random possible.
6. Make Longer Passwords – If a system lets you use 20-figure passwords, do it. The longer your passwords are, the harder it will be for anyone to guess or break into the account. It will take them much longer to guess 20 figures than it will seven.
7. Use Password Generators – These are really great for choosing truly horrible-looking and hard to figure out passwords. They’ll be truly random so that you can then use that as a password for the system. If you do this, be sure to copy and paste it someplace to save.
8. Ensure It’s Really Random – You want all passwords to be truly random without any identifying information within. No birthdays, anniversaries, locations or anything like that, even though it makes them harder to remember. Plus, do not use the same ones for each account you open.
9. Change Them Often – You should try to change all your passwords about every three to four months. You don’t need to do them all on the same day, but try to make it a habit to change them as often as you can to avoid problems.

Top Password Managers

Dashlane – This is a password manager and secure digital wallet that you can use to manage your password and your money. They have a free version and a paid version. It is recommended that you use the paid version to take advantage of all the features. If you need a way to keep track of all your account info in one spot that is secure, consider this one. It also comes with an awesome password generator.
Zoho Vault – Zoho offers a lot of amazing apps and software to use in your business, and Zoho Vault is no different. It doesn’t have form filling capacity, but it works great as a password manager.
LastPass Premium – This is one of the favorites of online business owners due to the inexpensive cost and the advanced features. They have had some security problems in the past, but people love them so much they stuck by them. L
RoboForm – Billing themselves as the best and easiest to use password manager in the industry, RoboForm has been around a while and is trusted by many. They help you remember all your passwords and it works on any type of device. They use familiar bookmark-style logins that are popular with many.
LogMeOnce – If you need a password manager and a way to feel safe logging in while on an unsecure server, then LogMeOnce might be your answer. This works on iPhone, iPad and Android too. It offers access to all platforms and is a great solution. Link –
Password Genie – Brought to you by SecurityCoverage.com, this secure system helps you remember your passwords and logs you in to any system that you need. It has two-step verification which makes it secure, as well as a password generator and strength rater that help tremendously.
Password Boss – This system offers a free version for charities and is a fully-featured password manager that offers a lot of features you’ll like, such as one password to access everything. They use bank grade security and are accessible from anywhere using multiple platforms.
True Key – This system is interesting because it can recognize you without you using any password at all to sign into the system and access your accounts. Once you set it up, you will be able to have access without concern. Using multi-factor authentication will ensure that you are who they think you are, keeping your information safe.

There is no doubt that password managers will make your life easier, but which one you pick will depend on your unique needs and understanding of the technology.

Next Entries »