Your Online Presence Can Make Or Break You

WHAT DOES YOURS LOOK LIKE?

Building The Right Foundations For Your Marketing Programs

Foundations Medical Marketing

While most business owners want to jump straight into a new lead generation program to start bringing in new leads, we have learned from experience that you will lose a lot of potential sales if you don’t have the basic foundational elements in place (i.e. a good website, social media presence, strong positive reviews, etc.).

That being said, as long as you have at least a minimal positive online presence (which you can learn about below), starting with a lead generation campaign can sometimes work in the short term to generate additional revenues that can be put toward completing the “basics”.

Click the button below to schedule a free, no-obligation Discovery Call to get your questions answered and learn how to put these marketing programs to work for your medical practice!

Allan Holland
Jordan Smith
Megan King
Sophia Mary

The Recommended Starting Package

“Starter Package A”

Package A

Included In This Package…

Website Analytics

Website Analytics

Get a detailed monthly report showing what your visitors are doing on your site

Local Directories

Local Directories

Create and optimize your presence in the top local online directories

Local Directories

Social Media Setup

Set up the “Big 4” social channels: Facebook, Google My Business, Twitter and LinkedIn

Website Chat

Website Chat

Engage your visitors as they’re browsing your website

Reputation Marketing

Reputation Marketing

Get a detailed monthly report showing what your visitors are doing on your site

Social Media Posting

Social Media Posting

Create and optimize your presence in the top local online directories

Lead Generation

Lead Generation

Run a custom-branded advertising campaign to bring in highly targeted leads

Website Chat

Lost Customer Reactivation

Free training and email scripts to run your own in-house Lost Customer Reactivation Email Campaign

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“80% of consumers have used the internet to make a healthcare-related search in the past year.”

(doctor.com Healthcare Buyer Survey, 2018)

More and more people are now turning to the internet FIRST to research their options for health-related products and services.

How well does YOUR pharmacy show up in those searches?

Understanding Each Of The Services Offered…

ESTABLISH Your Online Presence

ESTABLISH Your Online Presence

These are the basic “foundational” elements that must be present in order to maximize the effectiveness of all other marketing activities.

Website Development

Website Development

Having a mobile friendly, clean and engaging website is a must-have in today’s mobile-connected online world. It’s one of the first places that your prospects will go to “check you out” online before making a decision to do business with you. Our team of website development experts can build you a custom, one-of-a-kind website to match your branding and design, or we can create a quick and easy template design to get you up and running quickly.

Website Development

Website Maintenance

A website maintenance package will not only keep your website secure and up-to-date with the latest security “patches”, but also allows you to add/update information on your site (hours, staff, content, etc.), add blog posts, update graphics, etc. Packages are available as a monthly subscription service or pay-as-you-go hourly rates.

Website Analytics

Website Analytics

Get a detailed monthly report showing what your visitors are doing on your site (including which pages and types of content they are spending the most time on). This report will help guide your future content creation and marketing activities, giving you valuable insights into the mind of your prospects.

Local Directories

Local Directories

Let us create and optimize your presence in the local online directories (Yellow Pages, Yelp, doctor.com, zocdoc, caredash, etc.). In Month 1 we’ll get you setup with a baseline presence on the “Top 40” online business directories. From there, this service will continue to expand your branded presence with new business listings in the top medical and business directories across the internet.

Social Media Setup

Social Media Setup

It’s critically important to be seen as an active and engaged brand in your local community. Let us create a set of fully branded accounts for you. (Custom graphics are included.) We recommend starting with the “Big 4” social channels: Facebook, Google My Business, Twitter and LinkedIn.

Benjamin Duncan
Richard Story
Joanne Wade
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“63% of consumers will choose one provider over another because of a strong online presence.”

(doctor.com Healthcare Buyer Survey, 2018)

Having a “strong” online presence means actively engaging with your local market via social media, website chat and reputation marketing.

Is YOUR online presence strong enough to beat out your competition?

ENGAGE Your Local Community

ENGAGE Your Local Community

Once the foundation is in place, it’s time to begin engaging with your local community to build a strong online presence.

Website SEO (Search Optimization)

The search results listed on page 1 of Google get 95% of all web traffic*. With over 80% of consumers using the internet to search for healthcare services** it’s never been more important to ensure that your website is fully optimized for high rankings in local searches. Let our team of SEO experts optimize your website for better rankings in the search engines.

 

(* source: Infront Webworks, Value of Organic First Page Results)
(** source: doctor.com Healthcare Buyer Survey, 2018)
Website Chat

Turn your website visitors into leads. We’ll install a custom popup chat box to engage your visitors as they’re browsing your website. Increase your chances of converting them to customers while they’re actively looking at your web pages. Anyone who initiates a chat session via your website chat app will be automatically turned into a lead inside your CRM software (that we provide you).

Reputation Marketing

You’ll get a simple and proven system for collecting positive reviews from your happy customers and syndicating those reviews to the top review sites online. 48% of consumers need to see at least a four star rating before they choose to use a business. And 90% of consumers will frequently change their mind about a referral if the provider has bad, poor or even weak reviews. Make sure you show up “big” where it counts!

Social Media Posting
Social Media Posting

Post relevant and useful content to your social channels every day. Regular activity on your social media channels help you stay top of mind with your customers and show them that you’re an important resource for health-related information and services.

Sean Starr
Betty Miller
Michelle Patten
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“Keep Your Sales Pipeline Full By Prospecting Continuously. Always Have More People To See Than You Have Time To See Them.”

(Brian Tracy)

PROMOTE Your Business

(Generate New Leads)

PROMOTE Your Business

Once the foundation is in place, and you’re building your reputation and social following, now is the time to leverage those activities to maximize your lead generation efforts.

Lead Generation

Lead Generation

Run a custom-branded advertising campaign to bring in highly targeted leads that are currently interested in what you have to offer. This is typically done via Facebook ads or Google search ads.

Retargeting Remarketing

Retargeting/Remarketing

Remind your recent website visitors to come back by strategically placing custom, targeted ads on the websites that they visit. (Typically via Facebook retargeting or banner ad retargeting)

Naomi Fillingham
Betty Miller
Aaron Driskill DC
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“Approach Each Customer With The Idea Of Helping Him Or Her To Solve A Problem Or Achieve A Goal, Not Of Selling A Product Or Service.”

(Brian Tracy)

DEMONSTRATE Your Authority And Expertise

Once you have the foundational elements and lead generation programs running smoothly, it’s time to take things to the next level by demonstrating your authority and expertise via a Medical Authority Branding campaign.

Medical Authority Branding

In this campaign you’ll establish your authority and expertise in your local market with a series of “authority branding” videos that provide helpful information to people that are likely interested in your products and services. After they demonstrate their interest by watching a few videos, we then invite them to become a customer (via “hot audience” retargeting ads).

Edwin Wiggins
Stephanie Penrod
Michael Petree
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The probability of selling to an existing customer is 60 – 70%, while the probability of selling to a new prospect is 5-20%. Existing customers are 50% more likely to try new products and spend 31% more, when compared to new customers.”

REACTIVATE Old Customers

Bring back “lost” customers that haven’t been in to see you in a while.

Lost Customer Reactivation

Lost Customer Reactivation

Because the cost to sell to an existing customer is so much less than the cost to acquire a new customer, it’s critically important to have a program in place to periodically reach out to old customers that just haven’t been in to see you in a while and invite them to come back.

As a valued member of the APPA, we have negotiated to obtain free training and email scripts that you can implement in your pharmacy business to run your own in-house Lost Customer Reactivation Email Campaign at no cost!

Jay Paulini
Gail Goddard
Elliot Bernard

Got Questions?

Please use the button below to schedule a free, no-hassle call to get your questions answered and see if these services may be right for you.

We hate high-pressure sales tactics as much as you do!You have our word that no one will pressure you to buy anything.

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Grow Smart Marketing is one of the top healthcare marketing agencies serving small to mid-sized medical practices.
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