When it comes to website development, many web developers are concerned about creating designs that help bring in more “visitors”. Although such designs are great at what they do, these types of designs may not convince potential customers to do business with you.
Fortunately, a simple shift in mindset can help you improve customer engagement and loyalty. Instead of treating potential clients as a “visitor”, you should approach website development as if you were about to welcome a valuable “guest” into your home. Why is this distinction important?
Guests feel welcome and important. They feel as if they aren’t “just another number”. All of these can help build brand trust, which can lead to more conversions for your website. This can easily encourage customers to go straight back to you in the future instead of checking out the competition. How do you reinvent your website so that potential customers feel like they’re a cherished guest? Here are a few tips to help you get started:
Spruce Up Your Website
It’s only natural that you want to tidy up your home by sweeping the floors and vacuuming the carpet before receiving a guest, right? The same can be said for your website. Take the time to make sure your website does not contain any broken web forms, links, and the like. Any new pages you put into your site should all be working to avoid 404 issues. If you find any issues, you should have your website development team fix them ASAP.
Give a Hearty Hello
It’s only natural to want to get your guests to sign up for your newsletter or with pop up ads to grab their attention. Unfortunately, both these tactics can turn off web guests, especially when these sign up forms and ads overlays within seconds of entering your site. Instead of trying to force the issue, why not start by giving your new guests a hearty “hello”? You can easily do this by adding a welcome message overlay that greets first-time guests to your site. Similarly, you should make sure that your guests find themselves on the right page by taking advantage of keyword optimization. As for your newsletter sign up, you can easily use web tools to ensure they pop up only after a guest has spent a certain amount of time on your site.
Make Them Feel Comfortable
As a good host, you want to do everything you can to make sure your guests are comfortable. When it comes to your website, you may want to ask a trusted website development company, such as Grow Smart Marketing, to showcase organization memberships and awards received from reputable organizations like Angie’s List or the Better Business Bureau. These can show guests that you are worthy of their trust and their time. Showcasing the bios of important team members help attach a few faces to your name, which helps build stronger and more meaningful relationships with customers.
How to Engage New & Returning Website Visitors, AddThis.com
15 Quick Tips to Engage and Delight First-Time Web Visitors, EnchantingMarketing.com