In this digitally-advanced age, website creation is necessary for corporate organizations, regardless of its size, to promote themselves to the right market. According to marketing experts, that includes anyone who wants to get a competitive edge in whatever industry they are in.
Though some might argue that setting up a social media account should be enough in promoting their businesses, creating your own website is much more beneficial. It has been proven that businesses with their own websites increase their sales margin and promote their brand to a wider range of audience.
Why You Need a Website
They may look different, but the goal of all business websites is the same: to advertise. Unlike social media accounts that are uniform in design, a website can help you stand out since you have the power to customize everything, from web design to content. It lets your brand’s personality shine through, which in turn attracts your core audience.
It also lets you create and publish your personal portfolio. You can showcase your products and services to potential customers, while providing a compelling case as to why they should trust your business. A product portfolio will help your website appear credible and professional, and will establish your brand as an expert in its field.
If you work in the food industry, for instance, you can take advantage of healthy living trends by featuring products made from certified organic produce. You can also entice your target audience with blogs and articles on what else they can do to keep themselves healthy.
Tips for Creating a Website
If you are not proficient with HTML, it’s better to hire a digital marketing company to create your site. Website creation is not really complicated, but if you are technologically or digitally-challenged, you’ll probably end up with an amateur-looking website. This can be a problem, since statistics show that 38% of visitors will stop browsing a website that they find unattractive.
Aside from having an eye-catching website, it also helps if the content is optimized to create a better user experience. This includes giving better content that explains what you are selling (whether it is a product or your services), its benefits, link to testimonials or customer reviews, and your contact information.
Nowadays, having a website is essential for your business to stay competitive and relevant. It lets you stand out from your peers and helps a wide range of audience see your core competencies or specific goods and services you offer.
Why You Need a Personal Website, TheMuse.com
17 Website and UX Design Statistics That Make the Case for Smarter Web Design, HubSpot.com