The New Improved Rules of SEO

The New Improved Rules of SEO

The New Improved Rules of SEO

A lot of people think that SEO is just a trick, or a bunch of shifty tricks to take to get people to come to your website. While it is true that some of the methods you read about seem somewhat unethical, the fact is that if you follow the rules of SEO without trying to mislead anyone, you’ll find that they are sound business practices that help you build brand awareness, get more traffic and make more sales in an honest and effective manner.

Consumers Are Smarter Today

Most people who are shopping online are clued in on the tricks of the trade now. They understand sales pages, and know what clickbait is and they don’t like most of them. You want to acknowledge that fact with everything you do. Respect their time and don’t trick your audience.

Mobile Optimization Is an Imperative

Today websites need to work seamlessly on any device, so mobile optimization is very important. Your audience needs to be able to read, learn, interact, and purchase through their mobile devices without missing a beat.

SEO Is a Long-Term Strategy

Working on the SEO structure of your websites and blogs will take time. It should not be considered an overnight success measure. Instead, it should be considered a long-term strategy that will work over time to affect traffic on your site.

Content Needs to Provide Value

If you know your audience and understand the message that you want to send to them, you’ll be able to create amazing content that provides a lot of value to your audience. The information should be trustworthy, expertly written, without grammatically errors, and interesting to read.

Keyword Density Is Old News

SEO Diagram Showing Use Of Keywords Links And Tags

Keywords should be in the title tags, content, H1 tags, URLs, alt text on images, and within the image name. Keywords in content should be included in a natural way without any concern about “density”.

Satisfy the Needs of Your Users

This goes back to creating content for the different personas within your target audience. You have to put yourself in their shoes and know what they would find valuable and useful.

You Must Earn Links

Links tell search engines how authoritative your website is, what topic your website should be ranked for, how trustworthy your website is, and how valuable the content you create is. If people are linking to and sharing your content, engaging with the content, and visiting your website, you’ll earn links. In other words, skip the article directories, blog networks, comment spamming, and link trading. They don’t work.

Social Is a Must

social-media-1405601_640The reason you need to use social media is to build community and relationships so that you can distribute your content and information to people who desire it, need it, and want it. You can simply help people out and then reap the rewards.

When you accept these new rules of SEO, you’ll be more successful with your SEO strategy – whether it’s on-page or off-page SEO. Remember that it’s a long-term process that will pay off many times over if you keep up to date on the new rules of SEO.

Boost Your Website with Internet Site Search Data

Boost Your Website with Internet Site Search Data

A site search box is on most websites; if you don’t have one, it’s time to install one. It enables your visitors to search for information on your website, but it also gives insight into visitor behavior and what they’re really looking for.

Ensure Site Search and Google Analytics Are Installed

Without these two features you cannot access site search data, so ensure that you have a search box installed as well as have Google Analytics installed properly. The best location for your site search box is in the upper right-hand corner, because that’s where your visitors are used to it being located.

Review Site Search Terms Visitors Used

Seeing what your site visitors are looking for is truly an amazing thing. You can see how your visitor looks for something, the terms they use, the format they may search for, and more. If visitors are searching for things you offer, you can make sure you’re using the right keywords so they can find it. If they search for things you don’t offer but they are within your niche, you can create them. Site search gives you huge insight into what your visitors want and need.pexels-photo

Review Where Visitors Performed the Site Search

It’s important to know what page they used the search function on. That will tell you a lot about the visitor and what they expected when they got to the page. You have to look at it from their perspective and re-examine the search terms that brought them to that page, as well as whether or not you need to update that page.

Review Where the Search Terms Took Them

Take the search terms your visitors used, and conduct the search yourself on your site. Where does the search send your visitor? Are you able to find something that they may have wanted that may have answered their question? If not, can you fix it so that every single search term they looked for leads to something relevant?

Can You Create New Products Based on Search Terms?

When you list the search terms that your audience looked for on your site, take some time to brainstorm whether or not you can create products or services that fit in with those terms.

Do the Search Terms Fit with Your Niche?

Perhaps you need to redo your lead magnet if the search terms are irrelevant to your niche or strange in some way. Take a look again at what led your visitors to the site, and see if you can determine what they hoped to see. You may need to readjust your site and keywords to better fit your audience.

Do You Have Products And Services That Fit Those Terms?

Can you identify products and or services that fit the terms that your visitor searched for? If so, did they find them? If not, why not? How can you make it easier for your visitors to find what they came to find?

As you can see, using internet site search can really boost your website’s potential in amazing ways – provided you use the information gathered correctly.

The Importance of Mobile SEO

The Importance of Mobile SEO

vector-set-of-modern-digital-devices_fytBk1vu_LIt’s really not that mobile is winning; it’s that different-sized screens and different browsers have become the norm. Due to that change in technology and the ease at which the public can access it, it’s imperative that you design all your websites for mobile first. When you design for mobile first, you automatically create a situation where your site looks fabulous and works well across all devices.

It’s about the User

SEO isn’t just about your ability to get more eyes on your content, it’s also about the user’s experience. When a user loves the website they’re more likely to keep coming back, consuming the content, and answering your calls to action.

Google Wants You to Go Mobile

Google gave directions to all webmasters to ensure that they build for mobile first, and that responsive design is best for this purpose. The fact is, most people still use Google for search, so due to that it’s best to get on the bandwagon as soon as possible.

Mobile Voice Search

Many mobile devices have voice activated tools and due to that, voice search for mobile is now a common thing. The fact that this exists will help people find your website even more easily from mobile – provided that you have the right content within your website and all pages are responsive.

Ensure Videos are Playable

Ensure that if you have a lot of videos on your website, you’re using a mobile friendly platform. You can make a mistake and have a mobile site other than the video. Test it out before publishing. Adobe Flash doesn’t work well on mobile.

Don’t Use Robots.txt

This is special code that tells search engines and web crawlers how to craw their website and blocks them from certain pages. This can cause loading problems for mobile devices.

Each Device Is Different

Keep in mind that each device is different. Use Google Analytics to discover which mobile device is most used by your current visitors and design for that device first, and then expand from there.

Improve Redirects

If you use redirects, it’s important to ensure that they work right with mobile devices. Some don’t work well. Test all your redirects to ensure that they work and improve them so that the flow isn’t interrupted for the user.

themesOptimize Landing Pages

A special landing page is often made for promotions, sales and each product or service that you are marketing. Ensure that your landing pages are fully optimized for mobile. One way to do that is to use services like LeadPages.net or Instapage.com to create dynamic landing pages that work across all devices.

Mobile SEO is one of the most important ways to ensure a user-friendly experience for your customers and leads. Don’t skimp on ensuring that you have covered all your bases when it comes to mobile SEO and designing mobile websites.

Free Testing On Your Website For SEO Compliance

Search Engine Optimization

Fully Optimizing your website is one of the most important factors to help drive more online traffic from search engines such as Google, Bing, and Yahoo.  SEO helps the “bots” navigate each individual page on your website.

white hat seoThere are many factors in developing a search engine friendly website. Making sure your informative content is in HTML text format.

Link Structure is also important so the crawler have a clear pathway to navigate the site.

The use of proper Keywords is vital to be found on search engines.  Making sure you have the right keywords in your content with the appropriate keyword density can make or break your search results.

Click the link below to get your FREE website SEO audit report:

–>  FREE SEO WEBSITE REPORT  <–

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The higher the score the better.  For further instruction or help with your website or online marketing, Contact Us Today!

Tips On Finding A Top Local SEO Marketing Company

Search Engine Optimization And Your Business

SEO Marketing FunnelWhen you are looking for the best local SEO marketing companies, you want to make sure you find out about a lot of the specifics that are needed. This is when you should know about our services and what makes Grow Smart Marketing the number one local SEO marketing company for your needs.

Once you understand the basics of local search marketing, it will be easy for you to understand how valuable Search Engine Optimization marketing is for your bottom line. It can really help you in driving traffic to your website and growing your business.

Importance Of Working With A Top Local SEO Marketing Company

Driving traffic to your website is something that most competent SEO companies are going to be able to do. When first starting out, many people think that it is easy to get traffic to a website, but soon learn that it is quite a bit harder than you might imagine, and most often this difficulty comes from the lack of SEO optimization that your website has.

First, most of  the SEO companies are going to evaluate your website and make sure all the information is on the site properly to help guarantee the website is being noticed by the search engines. We call this “on-site SEO”.

Another reason why it's important to work with a top local online marketing company is that we are going to know about the local terms that people use when searching for a local business online. When you work with a larger regional company, you will usually find that they're not much help in getting the searches that you want from local people because they are not familiar with the local lingo.

However, when you use Grow Smart Marketing, you are going to find we are able to keep the local lingo in place, but also get the information posted properly.

SEO Marketing

If done properly, search engine optimization marketing is often seen as one of the strongest ways to grow your business's profits. This is because it allows you to reach out to customers you never have reached before. In order to get your products and services in front of new potential customers, it's critically important that you can be easily seen at the top of the search engines where 94% of people are going each day to find the services and products they need.

Finally, you are going to see when you use a company like ours that we will provide the most effective form of SEO marketing in place today. We will market your website and and  increase the traffic to it. You will not have to be concerned about the website failing because of the lack of traffic. You will also find that once the SEO is well established you will have a lower amount of advertising cost because you will be able to cut down on printed advertising.SEO Marketing BasicsTrying to grow your local business through online marketing techniques such as search engine marketing is usually a difficult thing for most small business owners with limited time and knowledge about SEO marketing. However, when you start to use Grow Smart Marketing's services you will quickly see that it is much easier and more cost effective for you to grow your business to new levels with the help of an expert online marketing partner.

Without this, you are going to have a difficult time in getting your website ranked high enough in the search engines to get the kind of visibility that you really want and need.

When you're ready to get serious about rapidly growing your business through local SEO marketing contact us for a free, no-hassle online marketing analysis for your business. In just a few minutes, we can give you some great tips to help get you started and are happy to provide a no cost estimate on our services to get your website ranked at the top of the search engines.