The New Improved Rules of SEO
A lot of people think that SEO is just a trick, or a bunch of shifty tricks to take to get people to come to your website. While it is true that some of the methods you read about seem somewhat unethical, the fact is that if you follow the rules of SEO without trying to mislead anyone, you’ll find that they are sound business practices that help you build brand awareness, get more traffic and make more sales in an honest and effective manner.
Consumers Are Smarter Today
Most people who are shopping online are clued in on the tricks of the trade now. They understand sales pages, and know what clickbait is and they don’t like most of them. You want to acknowledge that fact with everything you do. Respect their time and don’t trick your audience.
Mobile Optimization Is an Imperative
Today websites need to work seamlessly on any device, so mobile optimization is very important. Your audience needs to be able to read, learn, interact, and purchase through their mobile devices without missing a beat.
SEO Is a Long-Term Strategy
Working on the SEO structure of your websites and blogs will take time. It should not be considered an overnight success measure. Instead, it should be considered a long-term strategy that will work over time to affect traffic on your site.
Content Needs to Provide Value
If you know your audience and understand the message that you want to send to them, you’ll be able to create amazing content that provides a lot of value to your audience. The information should be trustworthy, expertly written, without grammatically errors, and interesting to read.
Keyword Density Is Old News
Keywords should be in the title tags, content, H1 tags, URLs, alt text on images, and within the image name. Keywords in content should be included in a natural way without any concern about “density”.
Satisfy the Needs of Your Users
This goes back to creating content for the different personas within your target audience. You have to put yourself in their shoes and know what they would find valuable and useful.
You Must Earn Links
Links tell search engines how authoritative your website is, what topic your website should be ranked for, how trustworthy your website is, and how valuable the content you create is. If people are linking to and sharing your content, engaging with the content, and visiting your website, you’ll earn links. In other words, skip the article directories, blog networks, comment spamming, and link trading. They don’t work.
Social Is a Must
The reason you need to use social media is to build community and relationships so that you can distribute your content and information to people who desire it, need it, and want it. You can simply help people out and then reap the rewards.
When you accept these new rules of SEO, you’ll be more successful with your SEO strategy – whether it’s on-page or off-page SEO. Remember that it’s a long-term process that will pay off many times over if you keep up to date on the new rules of SEO.
Search Engine Optimization And Your Business
When you are looking for the best local SEO marketing companies, you want to make sure you find out about a lot of the specifics that are needed. This is when you should know about our services and what makes Grow Smart Marketing the number one local SEO marketing company for your needs.
Once you understand the basics of local search marketing, it will be easy for you to understand how valuable Search Engine Optimization marketing is for your bottom line. It can really help you in driving traffic to your website and growing your business.
Importance Of Working With A Top Local SEO Marketing Company
Driving traffic to your website is something that most competent SEO companies are going to be able to do. When first starting out, many people think that it is easy to get traffic to a website, but soon learn that it is quite a bit harder than you might imagine, and most often this difficulty comes from the lack of SEO optimization that your website has.
First, most of the SEO companies are going to evaluate your website and make sure all the information is on the site properly to help guarantee the website is being noticed by the search engines. We call this “on-site SEO”.
Another reason why it's important to work with a top local online marketing company is that we are going to know about the local terms that people use when searching for a local business online. When you work with a larger regional company, you will usually find that they're not much help in getting the searches that you want from local people because they are not familiar with the local lingo.
However, when you use Grow Smart Marketing, you are going to find we are able to keep the local lingo in place, but also get the information posted properly.
If done properly, search engine optimization marketing is often seen as one of the strongest ways to grow your business's profits. This is because it allows you to reach out to customers you never have reached before. In order to get your products and services in front of new potential customers, it's critically important that you can be easily seen at the top of the search engines where 94% of people are going each day to find the services and products they need.
Finally, you are going to see when you use a company like ours that we will provide the most effective form of SEO marketing in place today. We will market your website and and increase the traffic to it. You will not have to be concerned about the website failing because of the lack of traffic. You will also find that once the SEO is well established you will have a lower amount of advertising cost because you will be able to cut down on printed advertising.Trying to grow your local business through online marketing techniques such as search engine marketing is usually a difficult thing for most small business owners with limited time and knowledge about SEO marketing. However, when you start to use Grow Smart Marketing's services you will quickly see that it is much easier and more cost effective for you to grow your business to new levels with the help of an expert online marketing partner.
Without this, you are going to have a difficult time in getting your website ranked high enough in the search engines to get the kind of visibility that you really want and need.
When you're ready to get serious about rapidly growing your business through local SEO marketing contact us for a free, no-hassle online marketing analysis for your business. In just a few minutes, we can give you some great tips to help get you started and are happy to provide a no cost estimate on our services to get your website ranked at the top of the search engines.