Running a powerful ad campaign without breaking the bank is very possible online today. You can use many networks in which to focus your ad campaign that are low cost but super effective.
Pick a Network
You have a few choices of low-cost networks in which to spend your advertising budget. The most popular and least expensive right now are the top three listed below.
- Twitter Ads
Honestly, if you can’t find your audience on Facebook, you probably won’t be able to find them anyplace. Start with Facebook because their system is easier to use and you can easily set a budget and target your audience directly.
Set Your Budget
You can set your ad budget as low as five bucks a day and get success. This is especially true on Facebook where you can also specifically target your audience in a way that is almost unheard of elsewhere.
Create an Incentive
Use Engaging Imagery You need a lead magnet to attract your audience to your ad. You need to give them something in order to get them on your site immediately. It can be an information product, an eBook, a white paper, an infographic, a chart, an app… something that you know that your target audience needs and will want enough to sign up for your email list or click through further to purchase something more.
Images with attractive people, even yourself, seem to resonate most with viewers. So, give your image thought and don’t just pick any stock photography. Pick an image that evokes the emotions you want your prospects to feel.
Create Awesome Ad Copy
Your ad copy should be simple and use relatable language. It should show how you empathize with your potential customer in clear way. It should also tell your viewer how to sign up and get your product, service or lead magnet now.
Create an Effective Landing Page
Your landing page is super important when it comes to running a great ad campaign. If you’re getting a lot of clicks but no subscribers or no buyers, then blame the sales page or landing page. The best landing page focuses on benefits over features and seeks to connect to the reader emotionally.
Host a Webinar
This can be looked at as a lead magnet too, but it can also be a great way to get your advertising going. By marketing the free webinar on Facebook, you will get sign-ups that will go directly to your list, plus offer them free information at the same time. What could be better?
Know Your Target
One of the most important aspects of running an ad campaign is the targeting. Know exactly who you want to see your ad so that you can choose those people when you choose your audience.
If you really want to run a powerful and effective ad campaign without breaking the bank, this is the way to do it.