Pay per click ads have helped revolutionize the way businesses look at advertising, as well as helped small to midsized businesses even the playing field against large corporations. As such, many business owners are always looking for ways to help them maximize the ROI their pay per click ads generate. One such way would be to work alongside professional pay per click services.
Of course, working with a team of highly dedicated pros is only one step you can take. If you are looking to take your pay per click ads to the next level, you may want to try implementing these four tips into your next pay per click campaign:
Write Copies with “I want to…” in Mind
Whenever a web user conducts a Google search, they often think of “I want to…” How do you take advantage of this? Adjust your ad copy to help complete that thought process. The best way to do this would be to start your copy with an active verb. Common examples of active verbs include: increase, buy, enjoy, and learn. This is done to make search engine users feel like your ads are speaking specifically to them, which can help increase your click-through rate.
Ideally, you should include an active verb in both the headline and your call to action. If adding an active verb to your headline comes at the cost of organic keyword insertion, you can just stick to including it in your call to action.
Target Different Keywords
The price of keywords is highly dependent on their popularity. The most popular keywords tend to be more expensive, while less popular keywords are more affordable. If you are having trouble with balancing your budget, you can always try targeting different keywords.
Changing your list of targeted keywords help you save money, but it can also help your ad reach search engine users it hadn’t been able to reach in the past. Don’t forget that online advertising is a numbers game. The more people your ad reaches, the more clicks you get to enjoy. Take the time to strategize with respected pay per click services like Grow Smart Marketing.
Optimize Your Landing Page
Mobile devices are starting to outpace desktop computers and laptops as the most common device for accessing the Internet.—and this trend is here to stay. With that in mind, it’s only natural that your PPC ads make the same shift.
Web users easily get annoyed when web pages are not optimized for their mobile device due to slow load times and improper displays. Take the time to make sure your landing page is mobile responsive to help make viewing information about your business and what you have to offer easier for visitors. The last thing you want to happen is to miss out on a conversion just because your landing page wasn’t optimized.
Include Your Phone Number
One of the distinct advantages of pay per click ads is that you only pay for the number of clicks your ads generate. Fortunately, there are a few ways you can tip the scales in your favor. One such way would be to include your business phone number in your copy. This gives potential customers a chance to speak to you directly rather than having to click on the ad to learn how to contact you. Not only are you able to get a customer to call, you did not have to pay for the conversion!
Another viable option would be to enable the “click to call” on your ad. This is particularly helpful for those using their smartphones to view your ad. All it takes is a single tap and he or she can instantly get in touch with you.
4 Tips For Mastering Pay-Per-Click Marketing Right Now, Forbes.com
A Guide to Choosing the Right PPC Bidding Strategy, SearchEngineJournal.com