Issue 012 January 2014 – Small Biz Growth Bites

Welcome to the latest issue of the Small Biz Growth Bites, your monthly newsletter dedicated to business growth and development. In this issue:

3 Tips for Mastering Your New LinkedIn Profile
Get Visual: Boost Your Social Media Following with Videos and Photos

3 Tips for Mastering Your New LinkedIn Profile

tips for mastering LinkedIn for businessLinkedIn has become far more than a glorified resume, and it’s high time you started treating it like a marketer! Sporting more than 259 million users, and some 3 million business pages, LinkedIn has grown into a behemoth that definitely deserves your attention.

The question is, how?

The answer to that question is found perhaps in the place where you start on LinkedIn: your profile.

How to optimize your new LinkedIn profile to make it more marketable

Like many of the other social media networks, LinkedIn is evolving as well, and what was once your profile is now a far more versatile tool. Let’s look at some of the many ways you can take advantage of this.

  • Don’t treat it like Facebook – LinkedIn is a professional social networking site, and you need to reek of professionalism and credibility. The things you’d share on Facebook, even your Facebook business page probably aren’t the best choice here.
  • Make your photos stand out – If you don’t already have a professional headshot, get one. The image can be bigger now, so make sure you are portrayed as you would be when meeting with a client, because you might be! Don’t be overly serious either, as you need to come across as someone likeable that they would like to work with.
  • Work on your headline – Since you now only have 120 characters to work with, you need to consider carefully what you say here. You get to portray you brand, and inject your best keywords here as well.
  • Drop links judiciously – While the only clickable links will be in your Contact Information which is somewhat hidden, you may want to mention your sites in your summary as well. They won’t be able to click to your site, but at least you’re represented there.
  • Frame your focus – Consider your goals carefully here, and use your summary section to convey this. It’s now above the fold, so what you put here is important.
  • Craft your Contact Information carefully – This is all now available in the Contact Info tab. You need to think of this as your business card on LinkedIn, and treat it as such. You can add all the ways you feel comfortable being contacted, as well as your website links.
  • Show your personality – Don’t leave out this part! People relate to people, not milestones on a resume. Weave your personality into your profile at every opportunity. Give LinkedIn users a glimpse of who you are, and give them a reason to contact you.

LinkedIn can be so much more than merely a place to park your resume. However it all starts with your profile. Nail this part and you’ll be on your way to making profitable and mutually advantageous connections!

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Get Visual: Boost Your Social Media Following with Videos and Photos

tips for mastering LinkedIn for businessWhile there’s little doubt that social media can dramatically enhance your traffic and following, many marketers are caught wringing their hands over how to effectively and massively engage their audience in a way that truly makes a difference.

Well, I’ve got good news for those of you in that particular boat!

Visual media to the rescue!

Visual media can exponentially increase the number of shares, views, retweets and other social media actions you so desperately seek. We have become a society that would rather look or watch than read. Whether this is a function of a fast-paced world we live in, general anxieties or some other reason, the fact remains that we as marketers have a duty to deliver the goods wherever the attention seems to be. And right now that’s on visual media.

Some facts to munch on…

Here are some startling statistics on visual and social media.

  • Each day more than 300 million photos are uploaded to Facebook
  • Instagram has over 120 million monthly active users and was recently purchased by Facebook for a cool $1 Billion
  • Photos receive 2 times as many likes than text posts on Facebook
  • Videos fare even better, getting shared on Facebook a whopping 12 times more than text posts and links combined
  • YouTube videos find some 100 million users taking liking and sharing videos every week

So how can this work for your company?

First, start thinking of visuals as content. A well done video or compelling image can say as much about your brand and image as a hefty article or whitepaper. Learn how to embrace the visual media as an integral part of your brand building.

Spend some time thinking about which platforms would best serve your products and business. You may be surprised if you look at your customer demographics and see where they are spending their time. A platform like Twitter may not have made sense to you, but if that’s where your customers are hanging out, why not tweet them a link to a video or image that leads them somewhere you’d like them to go.

Some visual media ideas you may not have thought of!

While you’ve no doubt seen or already embraced the idea of posting an image or video and linking to your blog from Facebook, it’s become a staple of bloggers to increase their blog’s reach.

Videos aren’t only for YouTube; look into how your brand can take advantage of micro-video platforms like Twitter’s Vine, and Instagram’s service.

Posting your images to micro blogs platforms like Tumblr, photo sharing sites like Pinterest, Instagram and Flickr, social media sites like FourSquare and especially Google+ can reap not only a wider audience, but also benefit your pages in the search engines rankings!

Begin making a visual statement in your content today, and watch your brand reach an audience you may not have deemed accessible.

Thanks for Reading!

We welcome your ideas and feedback to make our content more applicable to your needs. Contact us anytime!

Best wishes for much success!

Neil Gass
Small Biz Growth Systems