Not so long ago, having internet at home was a luxury only a few people had. These days, however, the internet’s ubiquity has made it into a utility, something that people use daily—whether they’re reading breaking news events on Twitter or looking for the best local stores to do their shopping.
This means that as the world becomes more internet-first, having a website is no longer just a preference—it’s a full-fledged necessity. After all, most people will begin searching for products and services online first before deciding to make a purchase. If your website is slow, clunky to use, and visually unappealing, it might turn away more clients than it attracts.
The good thing is that upgrading old websites has been made easier by the WordPress content management system. Indeed, many of the world’s leading companies use this platform for their websites—and there are many reasons why you should, too.
It’s the Biggest Platform in the World
Believe it or not, about 74 million websites use WordPress as their platform. This includes industry heavyweights such as The New York Times, Variety Magazine, Disney, The Playstation Blog—and yes even Queen Bey’s website. Switching to the WordPress platform means being part of the growing number of companies that love the versatility it offers. If it’s good enough for these big companies, it’s definitely good enough for you.
It’s Mobile Friendly by Default
In these smart-device obsessed culture, everyone and (literally) their mothers own a smartphone or table. This means that a vast majority of your potential clients may chance upon your company’s website using smart devices. The problem is that not all websites are optimized for the smaller screens on these gadgets. The site might be slow to load, the text too small to read, and navigation can be challenging on touch screens. Fortunately, WordPress templates are already mobile-ready right out of the box—no need to add custom plug-ins or develop a separate mobile site! Thus, the platform can save your company both time and money.
It’s SEO Friendly
When it comes to search engine optimization (SEO), if your company isn’t on page one of Google search results, it may as well be invisible. Of course, there are a multitude of factors that affect how well you rank on Google, but the platform you use is one of them. As it happens, WordPress is written using standard-compliance, high-quality code that makes websites on this platform super easy for search engines to crawl. If a website is easy to crawl, it is also easier for Google to understand its contents and index it properly, which in turn increases the likelihood that it will be on page one.
It’s Safe and Secure
Perhaps you’re wondering: If so many companies are using WordPress, then it must be the target of many hackers, too. After all, Microsoft Windows—by far the world’s most-used operating system—has no shortage of viruses and hacking threats. For the wary, there’s no need to fret. WordPress takes online security very seriously and regularly posts automatic updates that patch loopholes, which help thwart any security concerns.
It’s Easy to Use
One of the biggest reasons why so many companies use WordPress is its ease of use. No longer will you have to fiddle around all day just trying to figure out how to add a blog post. WordPress has streamlined controls that will make you feel like a pro after only a few hours of tinkering with it.
Even better, some companies offer beautiful, functional WordPress templates that make website development so much easier. Thanks to this keystone solution, you can expect to launch a revamped website a lot sooner than if you were to develop the site from scratch. Learn more about WordPress themes and templates by getting in touch with trusted website developers today!