In a lot of ways, your website acts as your company’s online business card. After all, it gives people an overview of what you do, and provides them with your contact details should they want to transact with you.
And just like your business cards, your website also needs a refresh every now and then. This is especially true now that people use the internet to research brands and companies first. If your website does not make a good impression, you won’t convert visitors to clients.
There are many reasons to revamp your website, and the decision to do so needs to be carefully considered first. Here are great starting points.
You’ve Relaunched Your Company
If your company has rebranded itself and now has a new business focus, all your marketing materials will need to be updated to reflect this change—and this includes your website. A new website will serve as a convenient and centralized place where customers and investors can learn about the latest developments in your company, including the new products or services you’re offering.
It’s Not Mobile Optimized
You don’t have to be a genius to know that smartphones and tablets are the future. But in case you need a bit more proof, here’s some interesting data to mull over: according to a study conducted by Hitwise, nearly 60% of all searches come from mobile devices. This means that if someone is searching for “dog grooming in new york,” chances are they are searching on a smart device. If your website isn’t optimized for mobile viewing, it can send potential customers right into your competitors’ websites.
The Website is Really Slow
Thanks to the ubiquity of mobile data plans, people can access websites on their phones with just a few taps. This also means that they want info when they need it, where they need it. Hence, an older website that’s slow to load simply won’t make the cut. Redoing your website will help speed it up, so that more potential customers can easily access useful information about your business.
It’s Not SEO Friendly
Search engine optimization (SEO) is the art and science of getting websites and webpages to rank highly on Google results. The problem is that old websites aren’t built with SEO in mind. In contrast, you can install SEO plug-ins on modern platforms such as WordPress so you can quickly and easily optimize its content for search engines.
Want to build a website that’s better than the one you have now? Get in touch with expert web developers who can give it the new lease on life it deserves.