Does Your Business Need to Bother with Twitter?
The question of whether Twitter was a worthy use of marketing energy and budget has been around as long as the platform has. It seems people have had a tough time wrapping their heads around how a micro-content platform like this can drive traffic, sales, and authority.
Taking a lot longer to embrace has been the small business community, as it looked like nothing but a marvelous way to waste away a day, and for no discernible return. Let's have a look at why Twitter is actually a great deal more than a giant time suck, and can do a lot more for your marketing than you might picture.
7 ways you can use Twitter in your small business!
- Utilize your Twitter profile for all it's worth – Making sure your profile shows off who you are and what you do is a great way to get off to a good start with your audience on Twitter. Make use of the opportunity to make a great first impression and leave links to your website or pages.
- Connect with the influencers in your market – A main goal of any twitter strategy is to make it your business to locate and connect with the people who matter in your market. Not a quick task, but an important one that can really pay off down the road.
- Use videos and images – Don't overlook the fact that videos and images actually drive three to four more times more clicks on Twitter.
- Employ Promoted Tweets – This is an amazing way to find and connect with your ideal audience. Be careful however not to be spammy or hammer people with ads constantly.
- Engage the people – Just because you are a company doesn't relieve you of any social interaction obligation. If you want a good following that responds when you have something helpful to say or sell, heed this!
- Use Retweeting and hashtags – One easy way to help connect with and establish your own reputation as a thought leader in your space is by retweeting and using hashtags to tie into content. Make sure you contribute your own thoughts in the process.
- Give before taking – We all know how easy it is to want to sell, sell, sell. Do yourself a favor and supress that down and follow the formula of give, give, give, give, sell. You'll create more trust, sell more and win in the long run.