Grow Smart Newsletter May 2014

Issue 023 December 2014 // Grow Smart Marketing

Welcome to the latest issue of the Grow Smart Growth Bites, your monthly newsletter dedicated to business growth and development. In this issue:

  • 7 Awesome Tips for Optimizing Your Facebook Ad Campaigns

  • How to Develop your Own Content Marketing Plan

7 Awesome Tips for Optimizing Your Facebook Ad Campaigns

Facebook Ad Optimization

Facebook ads have taken the marketing world by storm, as they deliver the ability to precision target your desired audiences with a wealth of options. Not only that, they can work out to be far cheaper than any of your other PPC solutions, like Google Adwords, for instance.

This doesn’t happen automatically though, as there are some skills and techniques that you need to master to make Facebook Ads work well for you within your advertising budget.

Let’s look at 7 best practices that will help you get interested eyeballs to your offers, and not break the bank in the process!

7 Facebook Ads Best Practices

Write great headlines – Since you have only a limited space, (25 characters) you need to use them wisely and economically. You want to include your biggest benefit, along with any modifiers you can fit in. This is your chance to get them to read on or click, so give it some careful thought.

Target precisely – One of the real beauties of Facebook ads is the facility to drill down to people who are truly interested in what you have to offer. Use Audience Insights to help you find that perfect crowd to end your ads to.

Use compelling imagery – Finding and employing attention grabbing images that convey your message is an art, and one you really need to get good at. Images are what Facebook users see first.

Use newsfeed ads as well as mobile – The newsfeed has become a wonderful ad platform, and the size of the images you can display there, as well as the  fact that’s where everyone looks, make this the prime virtual real estate. Include mobile ads as well, as more than 50 percent of posts on Facebook are viewed via a mobile device. Right side ads are a distant third.

Make sure you have a call to action – It should go without saying, (but it won’t) that you need to have a call to action in your ads. Instruct your audience what to do next, or chances are they won’t!

Look into Lookalike Audiences – A relatively newish feature is the ability to create a lookalike audience, based on your own visitors, an email list or pages on Facebook. This can be a treasure trove of targeted people.

Segment and Daypart – The more targeted your ads, the less you will pay. Segment your ads and audiences by particular interests and age groups for best effect. Also, look into dayparting your ads; the practice of running your ads during the best time of the day for your audience, and not taking the chance of getting a lot of clicks in the middle of the night, when your ideal audience may not be online.


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How to Develop your Own Content Marketing Plan


It sounds great, but when you get down to it, developing and implementing your own content marketing plan can leave many of us at a loss as to what exactly to do next.

Everyone is aware that great content is the key to the kingdom these days, but what steps and emphasis do you need to focus on to make it sing?

Let’s look at 7 steps to a vibrant and effective content marketing plan!

7 Steps to an effective content marketing plan that will drive visitors and conversions

  1. Determine your audience – Finding out who your ideal audience is turns out to be a necessary first step in deciding how to market to them. This can be done a variety of ways; looking at customer behaviors, comments, requests, social interaction, polls and more. Once you’ve established your brand demographic, a lot more become possible. You’ll have mare targeted content, ads and very likely more conversions.
  2. Define both short and long term goals – Are you trying to build an audience for a certain type of product or service? What are the steps you’ll take to get to that point. You need to know what you want both short term and long term if you want to reach your ultimate goals.
  3. Set the types of content you'll be producing – There are many different types of content you can craft: blog post, articles, videos, podcasts, infographics and other assorted visual content. Go into this stage of your planning with both eyes wide open, looking for ways that your content can intertwine and serve multiple channels.
  4. Create an editorial calendar – Committing to a set schedule does several things to help you. First, your audience will come to expect (and hopefully look forward) to hearing from you, and it will allow you to develop consistency and train Google to expect new and wonderful content form your end, which will help rankings. 
  5. Craft with SEO in mind – The days of blatantly writing an SEO-optimized page are over, but that doesn’t mean you don’t follow a few tried and true principles that will still help you content rank well and be shared.
  6. Set up analytics to evaluate your effectiveness – If you don’t already have some sort of analytics program set up, now’s the time to do it. Even Google analytics will be fine; you just need to be able to see and understand your metrics and decide from this what’s working and what’s not.
  7. Build a promotion plan for your content – It makes no sense to go to all the trouble of creating great content if no one’s going to see it. Craft a promotion and cross-promotion plan for all your content, making sure to include the social media aspect. You’ll be glad you did!

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