If you’re going to use native ads in your publications, it's very important that you know what you’re getting into and you stay true to the ideas, morals and values that you want to project for your brand. The first thing to understand is the different types of native ads that you can use.
Usually these ads appear on networks right in the information feed for users, with a label of “sponsored” on it. You can see a lot of these types of ads on Facebook, for example.
This is seen on Google where the paid results appear at the top or right side of the search results, but look a lot like the other results.
You’ll see these on the right or at the bottom or side of other editorial content on CNN if you look. They are often pushed by a platform like Outbrain.com.
These are used on platforms like Amazon or YouTube. They usually appear to the right side of other listings that are similar, and state that they are promoted or sponsored.
These often appear near content and take users away from the page they are reading. They are considered relevant content.
This might appear on iTunes, YouTube or other accounts that list sponsored content for very specific types of ads.
Create a Sponsorship Page
If you want to sell native ads, you’ll need to create a page that lets people know you want to accept sponsorships. You can create the page that allows you to control the user experience and ensure that any ad you accept meets your standards. You’ll want to list a publication calendar so that the businesses know what is coming up. This means that they will know what events, ideas, products, and content is relevant for your audience.
Ensure that your users know that you accept these types of ads and label them appropriately each time they’re included in your users’ experiences. Whether it’s a giveaway on YouTube, or a product haul, or mentioning specific ingredients for a recipe, let your users know that you’re being paid for that – or else they will grow not to trust you.
Sometimes you’ll get an offer that just doesn’t fit your ideals. It’s okay to say no. Money isn’t everything. For example, if you’ve tried a product and you don’t like it, it’s okay to tell the company that you’ve tried it and you don’t like it. They want to know the truth and will appreciate that. If a company sends you a free product unsolicited, it’s okay to show your audience and give it a bad review even when you got the product free. Say so in the review and be fair.
The important thing is to be sure that the product fits your ideas, morals, and goals for your business. If not, skip it. There is nothing wrong with making money doing what you love, and even for promoting products you will use anyway. But, don’t get carried away with the money and take on promoting things you don’t like and will never use.
Technology has been a huge influence on how people have marketed their goods and services ever since people have had goods and services to sell. Whether it was the printing press, the radio, television or the proliferation of trains and cars that made traveling easier, something new has always come along to change how marketing is done. But nothing has ever been as noteworthy as the internet.
Consumers Are Smarter Than Ever
Because of the internet, consumers have a lot of information at the tip of their fingers that they never had before in the history of the world. Now they can look up information about you, and whether it’s right or wrong they’ll learn something about you and your products before buying. It’s up to you to make sure the right information is out there for them to find.
Social Media Is Ubiquitous
Before the internet, stores had to host huge events that were quite costly in order to stir up conversation and social interaction. Today, they simply need to start an active Instagram account or Facebook group or page. Everyone uses some form of social media today to gather information and learn about your business and offerings. In fact, more than 80 percent of the US population uses social media.
Your Audience Is Starving for Content
It’s important to put content everyplace your audience likes to be. If they like Facebook, you need to be on Facebook. If they like blog posts, you need to supply them with plenty of blog posts. If they like getting information through email, then you need to accommodate them. It can be difficult to keep up at times, but with help you can work smartly and efficiently by repurposing content as needed.
SEO Is Here to Stay but It’s Changing Too
Due to the advent of the net, pulling your audience to your information requires knowledge of search engine optimization. This can include on- and off-page optimization of a website and blog, but also of article titles, social media posts and more. It’s all about attracting the right audience to your information.
The Customer of One Is Now an Imperative
Due to the ability to automate and personalize using technology that has been created since the advent of the internet, business owners can make their customers feel special and unique. Even though customers are smart and know a lot of it is automation, they do appreciate it and it shows in purchasing habits.
Inbound Marketing Has Taken Over
Bringing your customers to you is now how inbound marketing works best, as opposed to outbound marketing which was how marketing started. It was posters, magazine ads, commercials – these things all interrupted the consumer to give them the message. Now it’s less intrusive and all about bringing them to you with the right information.
Ecommerce Generates over 1.2 Million Dollars Every 30 Seconds
It seems like e-commerce has been around forever. In reality it has been around in a smaller way since the 60s, but it really came into being as it is today in the 90s when the first book was sold on Amazon in 1995. Nothing has ever been the same since, and it just grows and grows. Online shopping is bringing back grocery delivery even.
Augmented Reality Is Next
What you can look forward to is augmented reality. This will enable people to feel as if they’re in a store when they’re really online. Movies have depicted ideas of augmented reality, such as the Tom Cruise movie about virtual data called Minority Report in 2002. Now marketers are trying to figure out how they can work augmented reality into the everyday lives of consumers.
It’s imperative that you keep up with how marketing is changing in terms of the tools that are used. In many ways, the principles don’t change much. You have to find a way to educate your audience, inform them, engage them, and build relationships with them, so that they trust you enough to spend their money on your products or services.
The New Improved Rules of SEO
A lot of people think that SEO is just a trick, or a bunch of shifty tricks to take to get people to come to your website. While it is true that some of the methods you read about seem somewhat unethical, the fact is that if you follow the rules of SEO without trying to mislead anyone, you’ll find that they are sound business practices that help you build brand awareness, get more traffic and make more sales in an honest and effective manner.
Consumers Are Smarter Today
Most people who are shopping online are clued in on the tricks of the trade now. They understand sales pages, and know what clickbait is and they don’t like most of them. You want to acknowledge that fact with everything you do. Respect their time and don’t trick your audience.
Mobile Optimization Is an Imperative
Today websites need to work seamlessly on any device, so mobile optimization is very important. Your audience needs to be able to read, learn, interact, and purchase through their mobile devices without missing a beat.
SEO Is a Long-Term Strategy
Working on the SEO structure of your websites and blogs will take time. It should not be considered an overnight success measure. Instead, it should be considered a long-term strategy that will work over time to affect traffic on your site.
Content Needs to Provide Value
If you know your audience and understand the message that you want to send to them, you’ll be able to create amazing content that provides a lot of value to your audience. The information should be trustworthy, expertly written, without grammatically errors, and interesting to read.
Keyword Density Is Old News
Keywords should be in the title tags, content, H1 tags, URLs, alt text on images, and within the image name. Keywords in content should be included in a natural way without any concern about “density”.
Satisfy the Needs of Your Users
This goes back to creating content for the different personas within your target audience. You have to put yourself in their shoes and know what they would find valuable and useful.
You Must Earn Links
Links tell search engines how authoritative your website is, what topic your website should be ranked for, how trustworthy your website is, and how valuable the content you create is. If people are linking to and sharing your content, engaging with the content, and visiting your website, you’ll earn links. In other words, skip the article directories, blog networks, comment spamming, and link trading. They don’t work.
Social Is a Must
The reason you need to use social media is to build community and relationships so that you can distribute your content and information to people who desire it, need it, and want it. You can simply help people out and then reap the rewards.
When you accept these new rules of SEO, you’ll be more successful with your SEO strategy – whether it’s on-page or off-page SEO. Remember that it’s a long-term process that will pay off many times over if you keep up to date on the new rules of SEO.
A site search box is on most websites; if you don’t have one, it’s time to install one. It enables your visitors to search for information on your website, but it also gives insight into visitor behavior and what they’re really looking for.
Ensure Site Search and Google Analytics Are Installed
Without these two features you cannot access site search data, so ensure that you have a search box installed as well as have Google Analytics installed properly. The best location for your site search box is in the upper right-hand corner, because that’s where your visitors are used to it being located.
Review Site Search Terms Visitors Used
Seeing what your site visitors are looking for is truly an amazing thing. You can see how your visitor looks for something, the terms they use, the format they may search for, and more. If visitors are searching for things you offer, you can make sure you’re using the right keywords so they can find it. If they search for things you don’t offer but they are within your niche, you can create them. Site search gives you huge insight into what your visitors want and need.
Review Where Visitors Performed the Site Search
It’s important to know what page they used the search function on. That will tell you a lot about the visitor and what they expected when they got to the page. You have to look at it from their perspective and re-examine the search terms that brought them to that page, as well as whether or not you need to update that page.
Review Where the Search Terms Took Them
Take the search terms your visitors used, and conduct the search yourself on your site. Where does the search send your visitor? Are you able to find something that they may have wanted that may have answered their question? If not, can you fix it so that every single search term they looked for leads to something relevant?
Can You Create New Products Based on Search Terms?
When you list the search terms that your audience looked for on your site, take some time to brainstorm whether or not you can create products or services that fit in with those terms.
Do the Search Terms Fit with Your Niche?
Perhaps you need to redo your lead magnet if the search terms are irrelevant to your niche or strange in some way. Take a look again at what led your visitors to the site, and see if you can determine what they hoped to see. You may need to readjust your site and keywords to better fit your audience.
Do You Have Products And Services That Fit Those Terms?
Can you identify products and or services that fit the terms that your visitor searched for? If so, did they find them? If not, why not? How can you make it easier for your visitors to find what they came to find?
As you can see, using internet site search can really boost your website’s potential in amazing ways – provided you use the information gathered correctly.
Running a powerful ad campaign without breaking the bank is very possible online today. You can use many networks in which to focus your ad campaign that are low cost but super effective.
Pick a Network
You have a few choices of low-cost networks in which to spend your advertising budget. The most popular and least expensive right now are the top three listed below.
- Twitter Ads
Honestly, if you can’t find your audience on Facebook, you probably won’t be able to find them anyplace. Start with Facebook because their system is easier to use and you can easily set a budget and target your audience directly.
Set Your Budget
You can set your ad budget as low as five bucks a day and get success. This is especially true on Facebook where you can also specifically target your audience in a way that is almost unheard of elsewhere.
Create an Incentive
Use Engaging Imagery You need a lead magnet to attract your audience to your ad. You need to give them something in order to get them on your site immediately. It can be an information product, an eBook, a white paper, an infographic, a chart, an app… something that you know that your target audience needs and will want enough to sign up for your email list or click through further to purchase something more.
Images with attractive people, even yourself, seem to resonate most with viewers. So, give your image thought and don’t just pick any stock photography. Pick an image that evokes the emotions you want your prospects to feel.
Create Awesome Ad Copy
Your ad copy should be simple and use relatable language. It should show how you empathize with your potential customer in clear way. It should also tell your viewer how to sign up and get your product, service or lead magnet now.
Create an Effective Landing Page
Your landing page is super important when it comes to running a great ad campaign. If you’re getting a lot of clicks but no subscribers or no buyers, then blame the sales page or landing page. The best landing page focuses on benefits over features and seeks to connect to the reader emotionally.
Host a Webinar
This can be looked at as a lead magnet too, but it can also be a great way to get your advertising going. By marketing the free webinar on Facebook, you will get sign-ups that will go directly to your list, plus offer them free information at the same time. What could be better?
Know Your Target
One of the most important aspects of running an ad campaign is the targeting. Know exactly who you want to see your ad so that you can choose those people when you choose your audience.
If you really want to run a powerful and effective ad campaign without breaking the bank, this is the way to do it.
It’s really not that mobile is winning; it’s that different-sized screens and different browsers have become the norm. Due to that change in technology and the ease at which the public can access it, it’s imperative that you design all your websites for mobile first. When you design for mobile first, you automatically create a situation where your site looks fabulous and works well across all devices.
It’s about the User
SEO isn’t just about your ability to get more eyes on your content, it’s also about the user’s experience. When a user loves the website they’re more likely to keep coming back, consuming the content, and answering your calls to action.
Google Wants You to Go Mobile
Google gave directions to all webmasters to ensure that they build for mobile first, and that responsive design is best for this purpose. The fact is, most people still use Google for search, so due to that it’s best to get on the bandwagon as soon as possible.
Mobile Voice Search
Many mobile devices have voice activated tools and due to that, voice search for mobile is now a common thing. The fact that this exists will help people find your website even more easily from mobile – provided that you have the right content within your website and all pages are responsive.
Ensure Videos are Playable
Ensure that if you have a lot of videos on your website, you’re using a mobile friendly platform. You can make a mistake and have a mobile site other than the video. Test it out before publishing. Adobe Flash doesn’t work well on mobile.
Don’t Use Robots.txt
This is special code that tells search engines and web crawlers how to craw their website and blocks them from certain pages. This can cause loading problems for mobile devices.
Each Device Is Different
Keep in mind that each device is different. Use Google Analytics to discover which mobile device is most used by your current visitors and design for that device first, and then expand from there.
If you use redirects, it’s important to ensure that they work right with mobile devices. Some don’t work well. Test all your redirects to ensure that they work and improve them so that the flow isn’t interrupted for the user.
Optimize Landing Pages
A special landing page is often made for promotions, sales and each product or service that you are marketing. Ensure that your landing pages are fully optimized for mobile. One way to do that is to use services like LeadPages.net or Instapage.com to create dynamic landing pages that work across all devices.
Mobile SEO is one of the most important ways to ensure a user-friendly experience for your customers and leads. Don’t skimp on ensuring that you have covered all your bases when it comes to mobile SEO and designing mobile websites.