Let Your Patients Do the Talking: How to Use Reviews to Build Your Practice’s Reputation

Let Your Patients Do the Talking: How to Use Reviews to Build Your Practice’s Reputation

Your practice can add credibility and complexity to its content when you regularly incorporate the positive feedback your patients leave. This practice has an added bonus of rewarding patients for their praise, strengthening your relationship with them and encouraging others to follow in their footsteps.

You may think that simply regurgitating patient acclaim can seem like a cheap or shallow tactic. When you go about using reviews and testimonials incorrectly, that can certainly be the case.

But when you can masterfully weave praise into your content marketing and collateral materials, it feels like a natural fit. Your content becomes richer, and your brand name becomes more credible.

According to eMarketer research, online reviews are by far the most trusted source of business information. In fact, 91% of 18-34 year old consumers trust online reviews as much as personal recommendations. Putting your reviews front and center in your content offer documented proof of peer approval, and no one has to go digging into third-party sites to find that proof.

So if you’re considering using patient reviews to obtain all of the above benefits and more, try putting the following strategies into action.

Pepper Website Pages, and Especially Landing Pages, With Embedded Reviews and Accolades

Medical practices have a trust gap they must clear when a potential patient first arrives at their website. No matter how comforting or flashy the site is, patients are always on the lookout for signs that they could get burned. They may scrutinize your claims or look for fine print that reveals how your offers aren’t what they seem.

Oftentimes, they will look to outside resources before they can let down their guard. The Local Consumer Review Survey 2018 by BrightLocal unveiled that 86% of consumers read reviews for local businesses (including 95% of people aged 18-34) to inform their purchase decisions. Not only that, but 80% of 18-34 year olds have written online reviews – compared to just 41% of consumers over 55.

Adding reviews right on your web page immediately begins to chip away at their defenses. They can begin to feel some relief knowing that your practice has rewarded others for their trust. Evidence that people don’t regret spending their hard-earned money on your services can reduce the natural hesitation some people might feel.

This also helps keep them from heading down rabbit trails on the internet looking for outside information on your practice. It keeps them on your site. If they already see positive reviews then they don’t need to go digging through all of the other reviews online. This helps to ensure that they are less likely to encounter negative reviews that color your business in an unfavorable light. 

Even if someone does do their own homework and encounters a mixture of positive and negative reviews, their first impressions are already fairly rosy. Each negative reviewer must then make their case for why this positive first impression is wrong.

When incorporating testimonials and feedback on your web pages, be sure to use the following best practices:

  • Take a second to re-read the third-party reviews site’s policy on sharing reviews. They may have limitations on how you use them.
  • Always ask the reviewer for permission. Nothing hurts worse than having someone who praised your business turn around and complain that their own words were used unethically.
  • Don’t take things out of context. Using an excerpt of a review is fine, but don’t cherry-pick statements that paint a different picture for the reader than the review as a whole. For instance, don’t just take the positive things a reviewer conceded out of a negative review.
  • Quote the person verbatim. Changing words around or using tricks like mashing two unrelated things together to make a sentence is deceptive and unethical. You may even be subject to FTC penalties.

Share Interesting or Glowing Reviews to Social Media

Getting people to leave reviews is hard work! Unless, of course, they had a bad experience. According to one study of 2,000 U.S. consumers, over half of people say they’re likely to publicly complain about a bad experience with a business—often resulting in a bad review.

A second study found that most people only leave a positive review if they were overwhelmed with how great their experience was. “If instead you had a moderate view, you’re likely to have left no review at all, finding it not worth the time and effort,” say the researchers in the Harvard Business Review.

So how do you encourage patients to leave a review if they aren’t angry with you and they weren’t absolutely blown away? Simple: reward them with a public mention!

By sharing someone’s positive review online, you reinforce the behavior. You also encourage others who want public recognition and attention to leave reviews of their own.

Let Reviews Inspire Your Content Marketing Strategy

Content should solve audience needs and conclude with a gentle promotional nudge towards your company. Treading this narrow path between information and promotion is admittedly difficult for most businesses. Seventy-nine percent of editors say they have to turn down guest blog posts because they’re overly promotional.

The problem is that most businesses can’t find an angle. “8 Reasons Our Food Is Amazing” is something no one would want to click on! But “10 Keys to Improving Customer Service” can work, especially if you’re able to point to specific best practices you can use.

When writing these types of articles, starting with positive features of your business or product as a jumping-off point can lead to a disconnect. In other words, your business could be proud of something that no one really notices.

Instead, take a look at your own reviews to get inspired. Let’s say you received a review from a patient who cites six different positive reasons they love coming to your office; it was clean, friendly staff, comfortable waiting area, short wait, and a professional doctor who took the time to really listen to their concerns.

Taking that list, you could simply write an article about the “6 Most Important Things to Look for in a Medical Practice.” Since you know people enjoy these things about your office, you can mention them honestly. You can also write while thinking about the perspective of a patient who has been to a clinic or practice that is not welcoming or that regularly has long and uncomfortable wait times.

Of course, you can also use negative criticism to inspire you. If you have had issues in the past with bad customer service, you can list “X Things We’ve Changed to Make Your Experience Better” to win people back.

Getting More Patient Reviews to Use in Your Content Marketing

All of the strategies listed above depend on a constant, fresh stream of patient feedback. If your most recent review was from 2014, you may have a problem!

To counteract this issue, make leaving a review as simple and convenient as possible. You can use third-party software tools to automatically send an email to someone and ask them for their review on your preferred platform. You can also leave a convenient link on your home page so that everyone can easily find their way to your review pages.

Reach out to some of your most loyal or satisfied patients to see if they would take the time to write a one to three paragraph testimonial on your behalf. You can use these longer reviews (with their permission) as quotes or embedded reviews framing your content or occupying your most critical landing pages.

Another surefire method to jog people’s memory is to use marketing collateral offered by review platforms both online and in real life. Place window decals on your entrance or include a ready-to-print plaque right by your cash register.

Train sales associates and office staff to ask for feedback at the end of every interaction. Be aware of specific platform policies, though. For instance, Yelp demands that you only use certain brand materials in certain ways. They also have a strict policy where you can’t ask people to “review our business on Yelp!”

With just a small amount of effort, your content quality and credibility can be dramatically improved by using patient reviews in clever ways. Patients’ trust absolutely thrives on documented proof, and they like to see that their words matter when they have something to say.

Sharing their reviews is the best way to tell them “thank you” and that their opinion is important. That’s customer service and content marketing rolled into one!

5 Reasons Your Practice Needs Social Presence

5 Reasons Your Practice Needs Social Presence

Every medical practice needs a social media presence, and most can benefit from actively trying to market and generate leads on the most popular social platforms.

If your clinic or practice isn’t active on social media, competitors and others may talk about your practice and seize control of the narrative. Or, even worse, your practice is all but invisible until someone else shares content or news talking about you.

In addition to providing visibility, having a proactive social media strategy can help boost your sales performance and help you achieve your marketing goals. You can earn new customer leads, build trust and credibility, increase brand awareness, and even offer customer support through social channels.

To cover the full scope of why your medical practice needs to be on social media, consider the following five benefits and how they are an essential part of any digital marketing strategy.

Create a Highly Visible “Hub” for Your Practice’s News and Announcements

Let’s be honest. Very few people are going to religiously check your practice’s website’s “News” or “Blog” page for announcements and press releases. If most people don’t visit news sites to get news, they certainly aren’t actively going to practice’s websites to see the latest developments.

This assertion isn’t meant to discourage you from tending to your website at all, but rather to make you realize just how much more visibility being on social media adds for your practice. Sharing news and announcements on social is simple, and your followers may even share those materials for you once you release them into the wild.

In this way, your social media profiles serve as your practice’s online “hub” away from its main website. Your profile photo, the content you share, and the announcements you make all have the effect of turning your social accounts into an official mouthpiece for your brand. From here, you can help shape your public image and control the flow of information you release into the world.

Increase Your Visibility on Search Engines

The jury is still out as to whether social media engagement and content shares can raise the search engine ranking for a practice’s website pages. Hootsuite, for instance, found a small correlation but concluded that a deeper study with more data points was needed.

Even if social media can’t help raise your web page rankings, it can help you occupy a more obvious spot in the rankings altogether. Why? Because social media platforms have great domain authority, which allows them to rank highly any time a search is made.

So, if someone searches for your practice name or a related topic online, your social media page and posts talking about your practice are highly likely to appear near the top of search results. Twitter is especially good at earning top ranks, since Google features recent tweets similar to how they would news posts.

Having a social media profile and actively discussing your areas of service can therefore give you additional opportunities at ranking near the top of search engine results.

Publish Your Content and Earn Traffic for Your Marketing Campaigns

While people are more likely to check your social media pages than your homepage for news, you can encourage more traffic to your website by posting on social media.

With the right images and messaging, you can easily pull in huge amounts of traffic just from one post. The aim is to get people’s attention and to make full use of your available resources. In other words, you are going to craft great content previews for content like shared blog posts.

For campaign-related traffic, you can describe your offer in attractive terms to earn attention and traffic. A clinic can describe an upcoming stem cell seminar, for instance. Or, you can encourage people to sign up for your mailing list by posting a link to the relevant landing page.

Social media posting is particularly useful for boosting the ROI of your marketing campaigns. Without social sharing, many practices would get little traffic to their blogs. By posting on social, the practice can boost traffic and potentially up their correlated domain authority, which explains the positive effect that can be seen between social engagement and SEO rank.

Raise Brand Awareness and Earn New Patient Leads

Social media creates opportunities for countless people to discover your practice and the services you offer. Google search results for practice names spike if that practice can generate social buzz, for example.

You also have the opportunity to earn exposures through people who follow and engage with your brand on social media. For instance, someone who “likes” or comments on your post on Facebook can have those interactions appear on their friend’s newsfeeds.

Social media advertising is also another potential source of significant new impressions and customer leads. Platforms like Facebook, Instagram, Twitter and LinkedIn have powerful audience customization tools that allow you to get in front of your most valuable buyer personas with just a minimal budget.

Interact With Your Audiences and Provide Customer Support

Brands can do an excellent job of building relationships with their audiences when they can create and share content that encourages engagement.

People who interact with your practice can end up being more loyal patients, while repeating the desired positive brand associations to their friends and followers. According to one survey, 48% of people say they are more likely to make repeat purchases from a brand that engages with them, and 90% of millennials consider it “cool” when a brand responds to their questions.

But what about people who have nasty things to say about your practice on social media, or people who have a complaint? That is actually a great opportunity!

After voicing a complaint about a company on social media, 71% of people who have a positive experience and have their issue resolved say they are likely to recommend that company to others. They also say they are likely to spend 21% more than they normally would.

Don’t Ignore Social Media, Or the World Could Ignore You!

Because of all these benefits social media provides, especially for visibility, having a social media strategy is no longer optional for medical practices. Even if they do not intend to advertise or promote themselves on the major social platforms, they need a professional presence that responds actively to people looking for support and answers.

If you want help forming your own social media strategy for your practice, look no further than Grow Smart Marketing! We have experience sharing and creating content, earning followers, interacting with audiences, supporting cross-channel marketing campaigns, and creating paid social media advertising campaigns based on your goals.

Contact us today to get started!

Grow Smart Marketing Gives Back

Grow Smart Marketing Gives Back

The holiday season brings feelings of joy, wonder, thankfulness, and cheer. While reflecting on the incredible year of continued growth and success that we’ve had here at Grow Smart Marketing, we realized the importance of giving back to our community and felt compelled to take action.

We brainstormed where our donations could have the greatest impact this season. It was a tough decision; there are so many deserving people and organizations that could use our help. 

We vetted many wonderful local charities, all with great causes and great need. After much deliberation, we narrowed the beneficiaries down to two. The first was a local family who would not be able to provide 

Christmas for their children without outside aid. The second way we decided to Give back was by partnering with Foster4Love and the Georgia Department of Family and Children Service (DFACS) for their Secret Santa program. These children are a cause close to the hearts of all of us at Grow Smart Marketing, and we were thrilled to be able to contribute to them having a holiday with happy memories.

The children who take part in the Foster4Love Secret Santa program have experienced Many unfortunate events in their young lives, by no fault of their own. Due to unfortunate events, they are away from their families, pets, and familiar surroundings during this holiday season. We were grateful for the opportunity to bring them some joy and good cheer.

After shopping to fulfill each child’s wish list, we labeled and wrapped everything up in festive paper and ribbons. Then, the entire office loaded into cars and we made a caravan trip to the drop off location for the Foster4Love Program. 

We were enthusiastically greeted by Samantha Hassler, the Volunteer Resource Coordinator for DFACS and several volunteers upon our arrival.

The Foster4Love Program in Marietta works with DFACS to provide year-round resources for children and families in foster care. The number of children in foster care has continued to increase and it has become difficult to help every family that needs it. According to Ms. Hassler, “The need for help has grown and we really need other businesses and organizations to help support this program, in order to provide for the children.” Our whole team at Grow Smart Marketing is grateful for the opportunity to contribute to this deserving cause.

8 Secrets of Social Media Marketing That Everyone Misses

8 Secrets of Social Media Marketing That Everyone Misses

Social media marketing sounds simple enough to many newbie business owners, but they need to recognize the difference between personal social media use and professional use.

Think about it like this: if you make a good pot of coffee to serve your family, then that’s something you can manage on your own. But if you plan on serving 1,000 cups of coffee to peers over the course of a three-day business conference, then that’s an entirely more complex matter!

Everything gets more complicated when you move from personal to professional, and the results matter more, too.

Suddenly, you aren’t just posting on your Facebook when you feel like it. Nor can you just feel good about the occasional reply and like. Instead, you’re actively trying to drive business goals and represent your brand in a likeable way.

The dramatic difference between the two approaches catches many business owners off-guard. To help them out, here are a eight secrets the pros use when it comes to social media marketing — and that many small businesses overlook.

Write Down a Policy and Style Guide

Ask them to tell you what the business’s social media policy is, and you’re just as likely to get dozens of different answers. In fact, most employees may look you back blankly in the face.

A social media policy guides the brand voice as well as the decisions a business makes when posting. So, if you were trying to pick between two image types, the social media policy could help you decide on the one that aligns better with your social goals.

Set policies for employee social media use, too. Make sure they know they represent the company! Let them know what sorts of offenses could get them in hot water, including posting extreme political opinions or offensive takes.

Creating a social media style guide can similarly help make posting easier, especially if more than one employee handles the duties. Align everything in your policy and style guide so that your social media accounts can support both your brand and your marketing goals.

Target Your Content and Conversations Towards Personas

Some small businesses get HUGE social media followings …of people who would rarely buy anything from them.

There is a big gap between mass engagement and targeted engagement.

You want your posts to speak to a highly targeted audience based on the traits of your best customers. For instance, if you pitch your services to existing IT departments, don’t be shy about using jargon. Stay current on any discussion, too, so that your ideas don’t seem dated.

But if you want to offer managed IT services to regular businesses, they may not know a CAT cable from a cat collar. Feel free to post basic how-tos, and try to keep terminology approachable.

Decide upon the segments you want to speak to in order to raise your chances of success. Imagine traits of a single person in this segment, including their typical job role, the things they value most, and broad aspects of their personality. This is your “persona” for an idealized version of a target audience group.

You can even name them! That way, before you decide on a post to share or an image to use, you can ask something like: “Would Sarah the retired optometrist care about this post?”

Strategize, Set Goals, And Ditch Vanity Metrics

Always set goals for your social media usage. It should serve a concrete purpose that ultimately benefits your business.

Common social media marketing goals include:

● Raising website visits
● Generating leads through job quotes
● Helping introduce new products to people
● Getting more participants for events, contests, and things like webinars
● Upselling existing customers
● Reminding prior customers to return again
● Promoting a specific brand value, especially through philanthropy

No matter what your goals are, ensure they actually help your business get more money or improve its brand.

For instance, having a certain number of “likes” or shares from a post promoting your content should not be a goal. These are vanity metrics. Instead, you should monitor the amount of actual visits to the content on your website. Ideally, you will also have targets for the percentage of people converted from social to content to signing up for your related offer.

Carry on Actual Conversations and Engage

Don’t just post into the void or post things you, personally, want to read.

Everything you post should be targeted towards the personas you have created and tied towards business goals.

With this in mind, you want your audiences to feel like your brand is carrying on a conversation rather than just talking at them.

Respond to certain positive comments or interesting ideas. Try to see if you can get the full perspective from people who have something negative to say. Make each response feel personal, not canned.

Give your audience opportunities to take center stage. Post a question for them, like “what are your favorite ways to save money?” Ask them if they would like to see more of certain content types, or less of certain post types.

Also, make your social media use broader than just posting on your own page. Use social listening tools to monitor brand mentions and jump in on messages when you think it’s worthy of a conversation. Find other business pages, and engage with them like you would want others to engage with you.

As Andrew Kucheriavy of web development company Intechnic writes, “make [sure] your interactions are meaningful! Networking is about adding value to a relationship.” https://www.intechnic.com/blog/10-common-social-media-marketing-mistakes-to-avoid/

Make Time for Off-Schedule Posting

Many business owners go ahead and queue up an entire month’s worth of content in advance.

This is great! Having a schedule makes the social experience more consistent and professional for your audience.

But you shouldn’t be shackled to this schedule.

New articles and ideas will pop up on your radar all the time. Maybe something interesting happened in your industry this week. Maybe you just snapped a great photo of your team at the office.

Promote Content Posts to Put Them in Front of Targeted Audiences

Promoting content on Facebook, LinkedIn and Twitter can be highly affordable. More importantly, it can grow your audience beyond people who already follow and interact with your pages.

Start experimenting with promoting certain posts and using custom audience building features. Platforms like LinkedIn and Facebook even offer the ability to target specific companies or hyper-local areas.

If you put just a small budget behind a few key posts a month, then you can quickly multiply the number of people who see your messages. You also generate valuable data based on who does and doesn’t interact when they see certain posts.

Give yourself the chance to actually share content during opportunities like these rather than hoarding it all until next month. If you set aside, say, an hour each week to make time for unscheduled postings, then you can flesh out your existing content and make your page feel more organic.

Just remember to stick to your policy, goals, and persona guides. Also, proofread twice!

Don’t Assume Social Media Marketing Is Easy to Do Yourself

There’s a reason “social media manager” is a full-time job at most big companies. Even for small businesses, managing it all and doing it right can be tough.

On top of that, you may not have the time to dig into your data or revisit your strategies and guiding documents.

So seek out help. Share the burden with others who are qualified and whose judgement you trust.

As Social Media Week observes: “Long gone are the days when you could rely on an intern to manage your business’s social media accounts. Either hire an in-house expert, or outsource to a social media management firm.”

Crawl Before You Walk, Walk Before You Run

As with anything in business, don’t bite off more than you can chew. Stick to one or two social networks at first. Otherwise your pages could feel like soulless cookie-cutter copies or, worse, ghost towns with nary an update in months.

But if you stay focused on your goals and your principles, then you can start out small to find gradual success. Only once you get the hang of it should you start to scale out and do more.

7 Ways to Increase the Effectiveness of Your Email Marketing

7 Ways to Increase the Effectiveness of Your Email Marketing

Email marketing has come back in full force, and brands that know their way around best practices can reap huge returns.

According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! This ROI beat out other marketing channels by over four times, including social media, paid search, and direct mail.

One study from 2015 even found that email marketing could generate as much as $38 for every $1 spent, which equals a mind-blowing 3,800% percent ROI.

For anyone trying to squeeze more out of their email marketing or turn around their lackluster campaign success, here are 7 pointers for increasing the effectiveness of your email efforts.
 

Segment Your List (Or Risk Being Irrelevant)

Talk to people about topics, products and ideas they are interested in.

According to an infographic by Mailigen, using segmented, relevant messaging more than doubles your open rate while driving 18x more revenue for your campaigns.

This approach makes a lot of sense if you have ever been to a party where someone is droning on and on about something you just don’t care to hear about or have any interest in. “Have you seen how expensive jogging strollers are these days?” they ask, not bothering to remember you don’t have kids and haven’t jogged since high school.

While the person talking may feel like they aren’t being terribly rude, to the recipient it can feel a bit more personal. “I don’t care what you are actually interested in” the person communicates. “Everyone is equally interested in what I have to say.”

Not having email segments is the same thing. Ensure your list is segmented by buyer persona so that every message is as relevant as possible.

For people who self-subscribe, you can even give them a chance to customize the content they receive by interest, product category and other choices from a pick-list. Just don’t count on them to do all the work of segmenting for you!

Using an email automation system like Constant Contact or Mailchimp is critical to keeping these segments organized, but you can also potentially do-it-yourself by just separating your mailing lists into separate content buckets.

Once you have segments established, take a moment to strategize the difference between each segment based on consumer traits, progress through sales pipeline and other situations. Then, outline the type of content that would be most relevant to each segment as well as what would be least relevant and should not be sent.

Taking a moment to get to know your audience can dramatically increase your open rates while lowering the amount of frustrated subscribers.
 

When we hear our names — even if we know it’s someone else with the same name being called — we tend to take notice. Chances are good that your parents were pros at this technique. When they said your name before a sentence, you knew they meant business!

We have the same reaction when we see our names in an email. Personalization with a name and other details increases open rates by 26 percent, and it can even help drive brand affinity.

Note that personalization involves more than just adding a first name to an email. The entire message should be framed as if the recipient is having a 1:1 conversation with the sender. LinkedIn has become a pro at this tactic. They use personalization in a way that makes you sit up and listen.

The above message not only includes a name but signals that an exciting activity has happened. It says people are looking at your profile. Think of ways to mirror this effect so people get excited or intrigued just from looking at a subject line.

Segmenting your user base by the products they have bought (or expressed interest in) is another way to connect more deeply right from the subject line. “New Jeep Anniversary Fog Lights” can be a way for a Jeep Wrangler owner to have immediate interest, for instance.

Data shows that this type of personalization is table stakes for marketers with successful email programs. “88 percent of those that exceeded revenue expectations have personalization measurement systems in place,” says Inc.
 

Test Subject Lines Rigorously

A lot of marketers mess up promotional emails right from the moment they begin creating the subject line. You should scrutinize your subject line, get in-house feedback from a fresh set of eyes, and A/B test different subject lines before rolling out massive campaigns.

The first step is to make sure you are using some sort of subject line preview tool, like this one. Seeing your subject line visually helps you better-imagine how a recipient would react to it in their inbox.

Take special note of how the email looks on mobile devices since over half of email opens come via mobile. People tend to filter out what emails to read by the subject line alone. 69 percent of email recipients will report a message as spam based solely on the subject line.

Worst words to use worst words:

1. FREE
2. $$$
3. Earn
4. Guaranteed
5. Whitepaper, journal, report

Some of the best words include:

1. [Recipient Name]
2. You/Your
3. Thank you
4. Account
5. Monthly
6. Subject 1 | Subject 2 | Subject 3 (e.g. “Bid Bonds | Liability Insurance | Worker’s Comp”)

Note that not every “common marketing knowledge” pointer like this list may work for you and your audience. Always test to be sure!
 

Promise to Not Waste Their Time by Always Signaling Value

Thinking like a recipient means coming up with ways to offer something they might actually want. For sales and promotional offers, think of the hottest product they might want or the best offer possible. Don’t just tell them there’s a “sale”; tell them what that means.

Humble Bundle, which offers discount video game bundles, leads with its most popular game in the package.

When offering something non-material, like information, explain clearly how the contents of the email benefit the user. It could be something deep/important like “Want More 5 Star Reviews☆☆☆☆☆?” or even the promise that “You’ll Laugh Way Too Hard at These Marketing Puns”.

Many email marketers find great results by telling their audience how they can get more out of the products or services they already use.

The New York Times has gotten this down to an art. Since there is a million different pieces of content on their site other than what you see on the homepage, they take it upon themselves to inform subscribers about how they can learn and do more on NYTimes.com.


 

Use Powerful Images and Video to Get a Reaction

HTML-based email templates have transformed inboxes from a boring wall of text to a gorgeous place for showcasing compact content or well-designed advertisements.

Images are especially important for mobile since they make messages more colorful and intriguing as well as easier to read. Since 80 percent of email users are expected to access their inbox via mobile at least some of the time by 2018, thinking about their needs is vital.

Using human-centered images like this stock photo can invoke emotion and draw the eye to certain email sections.

Make sure you have text-only alternatives for image blockers, and try not to get too overboard with the images you use. Using images in a sloppy or unappealing way can sometimes hurt rather than help.

Using video embedded within email or as a link can likewise help you improve open rates and click-throughs. According to one source, just using the word “video” in a subject line can boost clickthroughs by 65 percent and opens by 19 percent.
 

Tell People What to Do with a Single Call to Action

This one is simple: every email should have a call to action (CTA).

Your CTA can be nearly anything, including:

● Go buy this product
● Take advantage of a limited-time offer
● Try our tips
● Go learn/read more at this page
● Attend our event
● Upgrade your current service package
● Book a free consultation

Ensure that your CTA is crystal clear and compelling. Every recipient should know exactly what you want them to do and how to do it.

Providing a landing page after clicks to direct them more linearly to an offer can help simplify the process further. That way, your real CTA is just “Click Here,” and then you can drive more complex conversions from the landing page.

Avoid conflicting CTAs or multiple messages. No matter what you say, your ultimate conclusion leads the audience down ONE possible path. This practice will help your clickthroughs thrive.
 

Stick to Best Practices to Drive Success in Email Marketing

Mastering email marketing takes a lot of experimentation, practice, trial-and-error and attention to detail, but by following the best practices mentioned above, you can be well on your way towards greater success.

Just to recap your keys to success:

1. Use segmentation to maximize relevance
2. Personalize emails to get attention
3. Test subject lines, mind your length and think like a recipient
4. Promise true value to the recipient through your word choice and messaging
5. Use emotional images in your layout
6. Direct people to act with a single strong CTA
7. Use analytics data to optimize your approach over time

Pay attention to what your data tells you, and keep up with the latest email marketing trends and advice on our blog to learn best practices that make you an email genius over time!