After wracking your brain to make clever and useful posts for your Facebook, Twitter, LinkedIn and Google+ account or whichever combination you happen to work with, if no one is energized enough to click on the links you've placed in those posts it's just not worth the effort.
Instead, take a look at a couple of ways you can coax a click from your readers, and start making social media work the way it's supposed to.
3 Tips to get more clicks from your social media posts
Ask for the click and share – Above all, the most effective way to get more clicks from your social media posts is to simply ask for them. Carefully compose your calls to action so that there's no question what you want them to do. This goes for sharing, too. Subconsciously, if you make the suggestions they will be a lot more likely to act upon it.
Include imagery – We are a visual bunch, loving our videos and pictures. Be sure you incorporate compelling images and videos in your posts to get the best results possible. Sometimes, even the promise of a video will do the trick, by having a static video image that clicks through to your video, wherever it is you want that to be.
What's in it for me? – People need a compelling reason to click through. This is where you can make the decision very easy for them by offering a valuable bribe that practically guarantees the click. The only way this doesn't work is if your call to action is weak or nonexistent, or you don't deliver real, relevant value. There's nothing that will draw the ire of a reader faster than a marketer who is trying to deceive, so be sure the bribe matches their interests.