July 2015 Grow Smart Growth Bites Newsletter

Click here to download a PDF version of the Marketing Newsletter GSM-Free-PDF-Download


GSM NEWSLETTER


Knowing What Works with SEO for Content Marketing

Keeping Up with Local SEO Changes

July 2015


 Knowing What Works with SEO for Content Marketing


Grow Smart MarketingThe debate rages on about SEO for content marketing, and which is more important. One side claims that without great content there is no issue at all. The other side claims that without good SEO, no one will ever find that great content. So who's right?

The truth is, both are right.

The days of technically constructing content to rank well in the search engines are long gone, and at the same time the bar to noticeability ion the search engines has been raised as Google gets smarter about what type of content best fulfills the searchers intent.

SEO and content marketing need to be in a long-term relationship. Let's examine exactly how that can be accomplished without harming anyone!

How much SEO does your content need?

A lot less than it used to. The primary goal of SEO these days in regards to content is to augment but not over-optimize.

Augmenting your pages footprint online is done through the use of good on-page SEO, such as

  • Proper SEO title tags
  • Persuasive and appropriate-length Meta description
  • Primary keyword in titles, H1 tags and selectively in content
  • No overuse of H1 tags
  • Links out to authority
  • Internal links to other useful content on the site
  • Image ALT tags correctly filled in
  • Content is sharable socially

Do these few things and you'll be leagues ahead of most other marketers when it comes to applying great SEO to your content.

What is Google looking for in content marketing in 2015?

After the much discussed Hummingbird update there has been a definite shift in how Google views and ranks content. There is now far more emphasis on semantic content, meaning that the entirety of the words found in your content contribute to the overall picture Google paints about it.

No longer can or does one singular keyword dictate how your page will be found. Google is attempting to discover the actual intent of the searcher, and the more key phrases your content hits the more chance it has to fit the bill. While you may be thinking, “Cool, I'll just add many variations of the keyword to take care of that.”

Not so fast.

Creating useful content that satisfies the intent of the searcher is more than that. Put yourself in the searcher's shoes, and answer the questions they are asking.

Here's short punch list to use when creating your content:

  • Write for the reader, not the search engines
  • Create useful content: does it answer searchers questions?
  • Don't overuse your primary keyword
  • Be sure to use expert, related verbiage
  • Enable and encourage social sharing and commenting
  • Make sure your content is mobile-ready (more a site issue than for content, but with more than half of all traffic now emanating from a mobile device, worth noting!)

SEO for content marketing is not a marriage of necessity but of opportunity. Melding the two into one is a recipe for success in organic search!


special offerCould your business be generating more customers online?

Contact us today for your free marketing assessment!

NEWSLETTER BUTTON


Keeping Up with Local SEO Changes


Grow Smart MarketingLocal SEO has always been something of a moving target, and this year is no different. While that may seem discouraging on the surface, the truth is that many of the changes that have been instituted by Google as regards local search are very good, and make a lot of sense.

Following last year's Pigeon update and the more recent MobileGeddon, practitioners of local SEO are perhaps a bit gun shy as to how to proceed with optimizing for local search.

Let's take a few moments to dispel these fears and tell you not only what's changed recently, but also what some of the best practices are today.

Recent Local SEO Changes

Google My Business – While many rolled their eyes at ten announcement of yet another incarnation of Google's local initiative, Google My Business has been worth the wait. This all-in-one suite of tools (as with Google Drive) makes running your local business a snap, and what's more, making your local business information as accessible to Google as possible. This suite includes access to Analytics, Adwords Express, manage your customer reviews, Google+ pages and much more.

No more Carousel – The short-lived Carousel is no more, replaced instead with the trusty3 or 7 pack, depending on your query and availability of local results.

Mobile emphasis – “MobileGeddon” continues with Google's recent mobile update. With more than half of all searches now originating from a mobile device of some sort, it's time to make sure your site is mobile ready.

Pigeon update – The Pigeon update of late 2014 was significant in that it essentially now favors local results over global results for geo-targeted searches.

7 Best Practices for Local SEO

Here are 7 things you can do now to pump up your local SEO!

Continue getting links – Shoot for the highest quality links you can get, and this is best done through the creation of sharable content.

GEO-target pages – Make sure you include locale in title tags, Meta and descriptions wherever possible. Also have your NAP data (Company name, address, phone) in your footer or otherwise visible.

Get authoritative citations – Fix incorrect citations and remove any duplicates. Continue to collect these, as still matter.

Encourage reviews – Reviews are not dead, and now you can utilize your Google My Business account to manage them far better.

Optimize Google My Business – Completely fill out your Google My Business profile, and utilize all its features.

Optimize and upload your local images – Geo-tag your local images, and upload them into Google My Business, where they can be available to pull into the 7 pack. They also appear prominently in your GMB page.

Enable and encourage social sharing – Make sure your site is socially linked, and that your social media channels are geo-targeted.


Thanks for Reading!

Please Share With A Friend

Know someone who might be interested in receiving this newsletter? Why not share it with them!

Help Spread The Word!

our Twitter page link Follow us on Twitter
visit our Facebook page Become our fan on Facebook
visit our LinkedIn page Connect with us on LinkedIn
visit our Google+ page See us on Google+
Email us Send us an email

Request topics you would like covered in this newsletter

 

We welcome your ideas and feedback to make our messages more applicable to your needs. Contact us anytime!

info@growsmartmarketing.com