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GSM NEWSLETTER


5 Tips for Winning With Facebook Ads

5 Ways Small Businesses Can Get Going with Online Marketing

Create a Content Marketing Plan that Rocks!

How Small Businesses are Using Social Media

How to Create Content that Drives Traffic

October 2015


5 Tips for Winning With Facebook Ads

5Tips_WinningFacebookAds5 Ways to Deliver Better Results from Your Facebook Advertising

Facebook ads have grown into a powerful tool for the average marketer, enabling them to reach vast numbers of people they might otherwise not have had the budget or ability to find. It is also very cost effective if you know a bit about how to manage your campaigns, which makes it an extremely viable choice when compared with Google Adwords and other PPC platforms.

Imagine having the capability to dial in a highly targeted audience based upon interests and behaviors and have your ads up and running, bringing you new leads and sales in just hours. That can happen, but you need some knowledge to make it happen. Here are 5 tips which will help guide the way!

5 Best Practices for Your Facebook Ads

Master precise targeting – Facebook is the industry leader with regards to making it possible to precisely target your advertising audience. Using tools like Audience Insights directly integrated into your advertising platform, you can direct your ads to niches as small and specific as you want. This is the single most important skill to master in Facebook advertising.

Utilize only the Mobile and Desktop ads – Right side ads have their place but they are trickier to try and get a positive return on your investment. Besides, newsfeed ads and mobile are the place to be, as more than half of all Facebook traffic originates on a mobile device.

Segment and Daypart – Parsing out your audiences into specific segments you can reuse makes it easier for you to market long term. Also, look into the new feature of dayparting on your ads, delivering them only when your customers have the best shot at seeing them.

Use Eye Catching Graphics – Use vivid and compelling images for your ads. This can take a bit of time, but the right images will sell you ad far better than any words. And please don’t use images that have been used time and again.

Investigate lookalike audiences – Facebook’s ability to create a “lookalike” audience based upon your fans, email list, and other factors is a goldmine waiting to be discovered. Take advantage of this before your competition does!


5 Ways Small Businesses Can Get Going with Online Marketing

Check Out These 5 T5ways-small-businesses-can-get-with-online-marketingips for marketing Your Small Business

Congratulations! You’ve decided to take your business online, now it’s time to get about some marketing. We’re assuming that you’ve got the basics: a website with your own URL, not built on anyone else’s platform. (i.e. Blogger, Wix, etc) You want to own your business, not have it exist at the whim of someone else.

Online marketing isn’t a dark art reserved only for those wearing Black Hats and frequenting hacker forums. The slick SEO consultant who comes calling will want to charge you a lot of money for many things you can easily do yourself.

It’s really not rocket science, however, many are scared to make a mistake. Let’s dispel some of those fears by taking a look at 5 steps new marketers can take to get going with online marketing your small business.

5 Tips for marketing your small business online

Start Blogging – Blogging is easy, and carries with it some inherent benefits for a small business. It will help you establish your brand, build authority, and start gaining a following, all essential elements of online success.

Take social media seriously – We live in a world where social media rules the day. That’s where the people are, and if choose to not be there, you’ll soon be eclipsed by your competitors.

Monitor your online reputation – Set up alerts so that you can be aware of and respond to any social or website mentions of you or your company. It’s far easier to do this and catch something when it’s a small spark before it ignites into a firestorm.

Begin building an email list – The top thing successful online marketers say when asked if they could do one thing differently, is that they wished they’d started building an email list from Day One.

Make use of online directories – Get your business listed in all the major online directories for small businesses, such as Yelp, Google My Business, Merchant Circle and others. One very important must-do on this is to be sure that your NAP info, (name, address, phone) is consistent over all of these sites. Make it easy for people to find you!


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Create a Content Marketing Plan that Rocks!

Create a Content Marketing Plan that Rocks!Creating a Content Marketing Plan is a Necessary First Step!

The lifeblood of all businesses on the internet is content. It’s what your visitors come to check out and browse, and without fresh, innovative compelling content, your business really has nothing to say.

It doesn’t matter if you sell the very best widget ever to come down the pike; if you can’t or won’t articulate that in various forms of web content in a regular fashion, no one will care.

So how does one set about crafting all this wonderful content? The first thing to know is that you can do this very simply when you create a content marketing plan and decide to stick to it. Let’s check out several steps toward generating your own content marketing plan.

Developing a killer content marketing plan

Find your audience and provide them with what they want – All businesses have a unique audience all their own, and yours does as well. You’ll want to identify who they are by creating your own customer “avatar” and understanding what they need.

Choose your types of content – You aren’t restricted to just blog posts; you’ve got the whole content world at your feet these days. Never has it been so easy to create so many different varieties of web content, such as videos, podcasts, unique imagery, infographics, webinars and more. Decide which forms work best for you and start creating.

Create an editorial calendar and stick to it – This part is key: make sure you commit to a publishing schedule and abide by it. Schedule your content in advance, so that not only does it get done, but so that it can coordinate with promotions, product launches and other activities you have going on in your business.

Market your content – Simply creating it isn’t enough, you need to promote your content. With millions of new web pages hitting the internet daily, it can be difficult to have your voice heard. Promote your content via your social media channels, cross promotions, and even paid ads if appropriate.


How Small Businesses are using Social Media


How Small Businesses are using Social MediaExactly How are Small Businesses Using Social Media?

Everyone understands now that social media, while once considered an enormous time waster, has developed into a powerful and fast solution for getting new leads and sales into your small business. What hasn’t yet become clear are the ways small businesses are using social media. Considering that there are many avenues to explore in social media, we think we ought to give you a glimpse into how small business owners like yourselves are using social media.

See how you compare, and what you might want to implement for your small business marketing moving forward in 2015.

What are small businesses doing with social media

Now some 74.5 percent of small businesses report using social media to promote their companies, and they’re throwing money at it as well, as 21.4 percent count this as their highest media spend of all. Clearly, social media has gone from a waste of time to a viable marketing channel.

55 percent of these companies have a Facebook business page, and another 20 percent are using Facebook Ads to promote posts on that page.

The other major players competing for attention from small businesses are LinkedIn, Twitter, Pinterest and Instagram. Google+ could be included in this group, but as it stands now, having gone through yet another incarnation, many are unsure what to do with it. Google My Business is the latest offering from the folks at Google, and it is an ambitious attempt to consolidate Google+, Places, Map and God only knows what else under one roof. We’ll see.

How can you get your business started with social media?

The first thing to do is to make a commitment to start and stay active. Too many times you’ll see a Facebook Page tossed up with little care and no ongoing attention. You’re ostensibly doing this to garner prospects and new customers to your business; don’t make this mistake!

Start with a few social properties, like Facebook, YouTube, LinkedIn and possibly Twitter. If you have a lot of products that you can showcase, think about adding Pinterest and Instagram. The key here though is to make sure you don’t take on more than you can reasonably manage.

Make videos, and always make an effort to point people to where you want them to go, preferably your blog or site. Engage with anyone who wants to strike up a conversation, and be generous with your comments and knowledge. You’ll find that before long you’ll have more of a following than you anticipated!


How to Create Content that Drives Traffic

How to Create Content that Drives TrafficCreating Content that Brings Traffic to Your Site

Content marketing is more than just creating a continuous feed of new content into your web site. Done correctly, creating content that drives a lot of traffic to your site is a real possibility.

The solution to have this happen for you is easier than you might think, but does require a little outside the box thinking. In particular, you need to know how to involve several different types of content into the mix, and use them together.

Let’s see 7 ways you can create content that can attract more traffic, and not just one time!

7 Types of content that can bring loads of traffic to your site

Infographics – We are a visual Web, and infographics have become one of the most popular ways to cram a lot of content into an appealing format. Even better, they are easily sharable, and can send a ton of visitors to your site.

Case studies – Folks are dying to know, step-by-step, precisely how to do things. If you can present a case study that got fantastic results, your content will get ranked, go viral, and garner lots of looks.

Tutorials – Similarly, an excellent tutorial, especially on things technical, is able to bring you a lot of eyeballs for a very long time.

Make videos – You’d have to have been asleep for the last few years not to have noticed the value and impact of video, especially for traffic and SEO. Plus, your video channel could become a vibrant social stream all in itself.

Podcasts – Podcasts are all the rage now, as people love to listen (even in meetings sometimes!) when they aren’t able to watch. Moreover, it is a great medium for their smartphones, which can be challenging to watch videos on.

Conducts interviews – If you can set an interview with an authority figure in your space, you’ll be amazed how much traffic and authority it can provide.

Create an epic post – Although this is not something you can knock out every day, becoming recognized for producing long form content people want to share and read is very good for your brand!


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