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The Value of Getting Emotional In Your Sales Copy

10 Best Practices to Steadily Grow Your Email Opt-in Lists

June 2015


The Value of Getting Emotional In Your Sales Copy


The Value of Getting Emotional In Your Sales CopyYou’ve seen it a million times. Ads aimed straight at your heartstrings, or designed to make you mad enough or fearful enough to act up on these products or services. It’s been going on since sales have been around, and these days it can be honed to a science.

While many shrug off the idea of using emotional triggers in sales copy, thinking it manipulative and at times trite, the truth is that it works very well, and doesn’t have to be so “in your face” that it offends us all.

Let’s look at some of the ways emotion works in copy.

What methods of employing emotion work?

There are several ways writers employ emotion in their copy to help get the click. This can be done through the use of some of our most basic human emotions. Here are some ways emotion can be very effective at getting to the heart of your readers.

Fear

“Don’t lose all your hard-earned money” messages have been around forever, and play to the specific part of our brains that house all our fears of being late, left out, under-appreciated or broke. None of us likes to be in these places, so messages designed to keep us out of harm’s way, whatever it is, often work very well.

Tribes

 We all long to belong to a group of people they most identify with. Not many chose to truly go it alone. Realizing this we can all strive to “Be like Mike!”

Time

No one has any in today’s fast paced eternally-connected world so the promise of “saving you gobs of time” strike a chord within us alerting that this may be worth paying attention to. (When we can find the time, of course. That’s where scarcity comes onto play).

Incredible Value

We live in a deal-oriented, coupon-clipping world, and the prospect of saving money and still getting awesome value is where the consumer mindset is at the moment. Those who deliver great value at the best price win.

Where can you use this?

These emotional triggers to reach your audience where they live can be used in a variety of media. Remember the goal here is to get them to feel something, and then act on that feeling.

Some of the ways you can employ these emotional triggers are:

Email marketing campaigns

Obviously you want to use emotional triggers to good effect here.

Social media

 Use not only in posts, but on your Facebook pages and any content you post to sites like LinkedIn.

Paid ads

Essential here to get the clicks!

Site content and Landing pages

When you have a goal to drive opt-ins or sales, emotional triggers will help you get your audience to hit that button!


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10 Best Practices to Steadily Grow Your Email Opt-in Lists


10 Best Practices to Steadily Grow Your Email Opt-in ListsWhen it comes to email marketing, there are a few truths that quickly come to light:

One, having acquired your email list, it will soon stagnate and dwindle if left to its own devices. Efforts need to be made to nurture these subscribers to keep them interested and responsive.

And Two, if you hope to curb that loss of valuable subscribers, you need to continually make efforts to grow your list. It’s also a great way to give yourself a raise, too!

So how do you accomplish the second of those. To get you going, we’ve compiled 10 tried and true methods you can use to steadily grow your email lists.

10 Best Practices for growing your email lists

Make your opt-in form hard to miss

If one of your major goals is to build your list, it’s necessary to make your opt-in forms difficult to avoid. Even better, using popups or lightboxes can be very effective. Never mind if you find them annoying; they are proven to work quite well.

Give a valuable benefit

Everyone wants to know what in it for them. Creating a valuable lead magnet that offer tremendous value will get you far more opt-ins.

Encourage forwarding and social sharing

Today we all have many people we’re connected to, and having your audience share with theirs can yield tremendous results.

Market your opt-in offers on social media

Use your social media channels to post to your opt-in pages and offers. You never really know how many contacts your fans and followers have, which could result in a large traffic bump.

Run Facebook ads to your opt-in offers

Run inexpensive Facebook ads to build your audience with relevant offers. This can also reach far wider than your normal reach extends.

Place opt-in CTA’s everywhere

 Make sure you are spreading the word far and wide about opt-in in to your list. This includes sites, blogs, videos, social media pages and email.

Create specific lead magnets for different markets

Custom create specific lead magnets for markets and sites that either have very different audiences to demographics, for example, image sharing sites like Pinterest and Instagram.

Use your YouTube Channel

Promote your lead magnets and offers via your YouTube channel. Essentially make a video about your lead magnet or opt-in offers.

Host a webinar

Inviting people to a content-filled webinar is a terrific way to add a large number of people to your lists. Not only are they getting top-notch content, but a personal touch from you, helping increase your authority and enhance your relationships.

Link to your offers throughout other content

Make sure we are linking to your opt-in offers in all of your other Web content. This includes links on your websites, social media channels and web signatures.

 


 

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