Misconceptions You Should Be Aware of When Testing Your Pay Per Click Advertising Campaign

Pay Per Click Advertising Misconceptions That Get in the Way of TestsPay per click (PPC) campaigns are an effective way to generate leads and traffic to your website, increasing your chances for conversion. The good thing about it is that you only pay when someone actually clicks on your advertisement. This ensures that your money is going somewhere that can help your business. It’s also an assurance that the people you’re targeting are actually looking for the product or service you’re offering. (more…)

Pay-Per-Click Advertising Guarantees Increased Web Traffic and Improved Conversion Rates

The Basics of Pay-Per-Click Advertising and How It Helps Your BusinessIf you are running a website for your small business, your ultimate goal is likely a higher search engine ranking to increase traffic and conversion rate. All will be in vain, however, if those clicks don’t convert to actual sales. To solve this problem, a number of digital marketing strategies and tools stand ready to help you ultimately boost your business—not the least being pay-per-click advertising or PPC. (more…)