Visual Advertising Platforms

Visual Advertising Platforms

The Best Visual Advertising Platforms

Today, the internet is a vast visual platform for advertisement and marketing. In the old days, it was mostly a text-based platform but today it’s more visual. Not only that – it’s becoming more visual every single day as technology to deliver those types of files improves and broadband becomes more ubiquitous. Here are a few visual advertising platforms that you should use.

Facebook

Facebook is a great place to put viral memes that can be seen by thousands and even millions of people. That is a way to put an ad up free of charge. You can turn that meme into a paid advertisement too if it has proven to get good traction, by using sponsored posts or running it as an advertisement if it fits in with the TOS.

LinkedIn

You may not realize it, but you can use LinkedIn with visual elements that can help with your marketing. LinkedIn allows you to upload PowerPoint slides and other images as well as articles, links to books you’ve written and more. These are all opportunities to use visual advertising to your advantage.

Pinterest

The original pictorial advertising platform where you can build pin boards that are visually appealing about your brand, the topics you want your audience to understand and more. This platform is tailor-made for visual ads.

Twitter

Formerly a text-based format, now you can use Twitpics and other means to deliver visual advertisements and marketing effortlessly. You can market using pictures on Twitter free, and you can also use videos and images with paid ads on Twitter now.

Instagram

A very popular visual sharing platform among millennials, it should be for you too because it works. People have built entire careers using photos on Instagram, simply based on awesome images they take with their iPhones.

YouTube

The reason we have visual advertising and marketing on the internet now is because of what YouTube has accomplished with their platform. With YouTube you can start a channel free and use it to market your business, or you can run very effective paid ads.

Your Website

That’s right, your website is the best place to put visual advertising techniques to work. The more visual your website, the better it will work. That doesn’t mean you have to use a lot of images, but you can use beautiful colors, readable fonts, and clean lines to make a visually pleasing website that gets results.

Using visual advertising platforms to make the most of your marketing efforts is an imperative for you to compete in the crowded internet marketing space. If you can stand out with your use of amazing and effective visual advertising techniques, you can turn any business into an amazing success.

10 Great Reasons to Consider Marketing on Pinterest

10 Great Reasons to Consider Marketing on Pinterest

Marketing on PinterestWhy Market on Pinterest? Here's 10 Reasons!

Who knew that Pinterest, that began as yet another photo sharing site would quickly become not only one of the most popular sites on the Web, but would be a fantastic place for small and large business alike to market.

Not convinced? Well then take a look at 10 awesome reasons why you'll want to think about using Pinterest in your marketing mix sooner rather than later!

10 Reasons to market on Pinterest

  1. Half of them are buyers! – Statistics are showing that more than 47 percent of online shoppers in the U.S. have purchased at least partly from a recommendation on Pinterest.
  2. It's a social media powerhouse – In regards to e-commerce traffic, Pinterest gets a 41 percent share, while Facebook is second at 37 percent!
  3. You'll make more money – The typical purchase by a customer that has been referred off of Pinterest is $80, compared to $40 from Facebook.
  4. They don't bounce – Pinterest users love to stay for a while. For example, they spend an impressive four and a half times more time on Pinterest than on LinkedIn.
  5. It's popular – Pinterest's popularity has grown quickly, making it now the 16th most visited site in the United States.
  6. Retailers love it! – An astonishing 90 percent of US online specialty retailers employ Pinterest, which is an 81 percent increase from 2012.
  7. Pinterest users have disposable income – Pinterest users are doing well. A typical Pinterest user has an annual income of over $100,000 per year, and only 10 percent of them have an income less than $30,000.
  8. Ripe for rewards and deals – When moms were asked if they would like or follow a brand on Pinterest if rewards or deals were a part of the bargain, a healthy 50 percent said yes!
  9. Easily viral – It's very common for a pin to go viral as more than 80 percent of Pins end up being Repins!
  10. A trusted source – Most importantly, a robust 81 percent of women online view Pinterest as a trustworthy source for information.