Misconceptions You Should Be Aware of When Testing Your Pay Per Click Advertising Campaign

Pay Per Click Advertising Misconceptions That Get in the Way of TestsPay per click (PPC) campaigns are an effective way to generate leads and traffic to your website, increasing your chances for conversion. The good thing about it is that you only pay when someone actually clicks on your advertisement. This ensures that your money is going somewhere that can help your business. It’s also an assurance that the people you’re targeting are actually looking for the product or service you’re offering. (more…)